Archives by date

July 2011

4 in 10 Use Facebook for Social Sign-in

July 29, 2011

janrain-social-login-q2-11-july-2011.JPGAbout four in 10 (39%) users of the Janrain Engage social connection service used Facebook for social sign-in (SSI) during Q2 2011, according to data from Janrain. This was 30% more than the 30% of users who used number two SSI site Google. Read more »

CPG Coupon Savings Grow

July 29, 2011

nch-marketing-coupon-redemption-volume-and-value-jul11.gifConsumers continued a three-year pattern of increasing the money they save via CPG coupons in the first half of 2011, according to [sign-in page] data from NCH Marketing. NCH attributes savings growth to increased redemption volume and average face value. Read more »

Average Family will Spend $800 on Back-to-School

July 29, 2011

american-express-back-to-school-jul11.gifThe average US family of four plans to spend $800 on back to school purchases this year but two-thirds of U.S. parents (67%) say they will need to make trade-offs to afford these expenses, according to the July 2011 American Express Spending & Saving Tracker. Clothing ($290), shoes ($110), and school supplies ($100) top back to school shopping lists. Read more »

More of This Week’s Research for Marketers, Week Ending July 29, 2011

July 29, 2011

Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek:  Read More »

M-commerce to Hit $119B in ’15

July 28, 2011

bitwizards-mobile-commerce-and-shopping-trends-2015-jul11.gifGlobal m-commerce revenues [pdf] should reach $119 billion in 2015, according to estimates from BitWizards. This represents a figure almost 100 times greater than $1.2 billion recorded in 2009. Read more »

CPG Coupon Redemption Increases

July 28, 2011

nch-marketing-consumer-coupon-redemption-growth-2007-2011-jul11.gifUS consumers redeemed 1.75 billion CPG coupons [sign-in page] in the first half of 2011, according to data from NCH Marketing. This represents a 2.9% increase from 1.7 billion CPG coupons redeemed in the first half of 2010. Read more »

Vehicle Appeal Grows in 2011

July 28, 2011

jdpower-vehicle-appeal-score-2011-jul11.gifOverall vehicle appeal among US consumers has reached an all-time high, with the industry average increasing to 781 on a 1,000-point scale (up from 778 in 2010), according to the J.D. Power and Associates U.S. Automotive Performance, Execution and Layout (APEAL) Study. Furthermore, recently launched all-new and redesigned models are substantially more appealing than their carryover counterparts, with a 29-point gap in 2011, compared with 18 points in 2010 and 10 points in 2009. Read more »

Median White Wealth Dwarfs Median Minority Wealth

July 28, 2011

pew-research-median-net-worth-household-2005-and-2009-jul11.gifThe median wealth of white households is 20 times that of black households and 18 times that of Hispanic households, according to a Pew Research Center analysis of government data from 2009 which was released in July 2011. Median white household wealth in 2009 was $113,149, compared to median Hispanic household wealth of $6,325 and median black household wealth of $5,677. Read more »

Time #1 Reason for Shopping Online

July 27, 2011

invesp-customer-preference-for-online-shopping-jul11.gifA leading 73% of consumers who prefer shopping online do so because it is time saving, according to data from Invesp. This is one-third more than the 55% who say they prefer shopping online because of less prices (more than one answer permitted). Read more »

7 in 10 Online Adults Share Videos

July 27, 2011

pew-research-online-video-sharing-jul11.gifAs of May 2011, 71% of online adults reported watching videos on a video sharing site such as YouTube or Vimeo, according to data from the Pew Internet & American Life Project. While there is no difference in online video watching by gender, there are several significant demographic differences in rates of video sharing site usage. Read more »