Jul 28, 2011 | Analytics, Automated & MarTech, Brand Metrics, CPG & FMCG, Data-driven, Financial Services, Food & Restaurants, Free-Standing Inserts & Circulars, Magazines, Media & Entertainment, Newspapers, Promotions, Coupons & Co-op, Radio, Retail & E-Commerce, Uncategorized
US consumers redeemed 1.75 billion CPG coupons [sign-in page] in the first half of 2011, according to data from NCH Marketing. This represents a 2.9% increase from 1.7 billion CPG coupons redeemed in the first half of 2010. In addition, CPG coupon redemption in the...Jul 28, 2011 | Analytics, Automated & MarTech, Automotive, Brand Metrics, Data-driven, Retail & E-Commerce
Overall vehicle appeal among US consumers has reached an all-time high, with the industry average increasing to 781 on a 1,000-point scale (up from 778 in 2010), according to the J.D. Power and Associates U.S. Automotive Performance, Execution and Layout (APEAL)...Jul 28, 2011 | African-American, Financial Services, Hispanic, Household Income, Real Estate, Uncategorized
The median wealth of white households is 20 times that of black households and 18 times that of Hispanic households, according to a Pew Research Center analysis of government data from 2009 which was released in July 2011. Median white household wealth in 2009 was...Jul 27, 2011 | Analytics, Automated & MarTech, Data-driven, Financial Services, Local & Directories / Small Biz, Retail & E-Commerce, Uncategorized
A leading 73% of consumers who prefer shopping online do so because it is time saving, according to data from Invesp. This is one-third more than the 55% who say they prefer shopping online because of less prices (more than one answer permitted). Other reasons to...Jul 27, 2011 | African-American, Analytics, Automated & MarTech, Brand Metrics, Data-driven, Hispanic, Household Income, Media & Entertainment, Men, Retail & E-Commerce, Social Media, Technology, Women, Youth & Gen X
As of May 2011, 71% of online adults reported watching videos on a video sharing site such as YouTube or Vimeo, according to data from the Pew Internet & American Life Project. While there is no difference in online video watching by gender, there are several...