Archives by date

August 2011

Top Viral Videos – August 2011

August 31, 2011

unruly-top-10-viral-videos-aug2011-sept11.gifIt was "revenge of the jocks" in the world of viral videos during August 2011 as five of the 10 most-shared viral videos tracked by Unruly Media were centered on athletic feats. These included the most-shared video, an installment of the long-running "Gymkhana" series of stunt-driving videos promoting French footwear brand DC Shoes. Read more »

Online Research Takes Up Large Portion of Shopping Time

August 31, 2011

etailing-importance-of-online-research-to-shopping-sept111.gifOnline product research takes up a substantial portion of the time many consumers spend shopping, according to [pdf] a study from the e-tailing group and PowerReviews. Data from "The 2011 Social Shopping Study" indicates that 50% of consumers spend 75% or more of their total shopping time conducting online product research, with 15% spending 90% or more of their shopping time in this manner. Read more »

7 in 10 Mobile Subscribers Text

August 31, 2011

comscore-mobile-content-usage-apr11-vjul11-sept11.gifIn July 2011, 70% of US mobile subscribers used text messaging on their mobile device, up about 2% from 68.8% in June 2011, according to comScore Mobile Metrix data. In addition, browsers were used by 41.1% of subscribers (up 5% from 39.1%), while downloaded applications were used by 40.6% (up 8% from 37.8%. Read more »

1 in 5 Consumers Will Pay More for Eco-Friendly

August 31, 2011

nielsen-eco-friendly-products-consumer-opinion-aug11.gifWhile the majority of consumers around the world (83%) say that it is important that companies implement programs to improve the environment, only 22% say they will pay more for an eco-friendly product, according to The Nielsen Company's 2011 Global Online Environment & Sustainability Survey of more than 25,000 internet respondents in 51 countries. In addition, about three in four (76%) global consumers say raw materials influence their decisions on where to shop and what to buy. Read more »

Older Facebook Users Click More, Like Less

August 30, 2011

social-code-age-effect-aug-20111.JPGWhile propensity to click-through on Facebook is positively correlated with age, propensity to like is not, according to data released in August 2011 by Facebook marketing consulting firm SocialCode. Age has a strong positive effect on whether a user will click, but has a less pronounced opposite effect on the likelihood of them becoming a fan of a page. Read more »

Smartphones Surge among 18-24-Yr-Olds

August 30, 2011

nielsen-smartphone-demographics-aug-2011.JPGThe percentage of US smartphone owners in the 18-24-year-old bracket grew 60% between Q3 2010 and Q2 2011, according to August 2011 data from The Nielsen Company. Meanwhile, the percentage of tablet and e-reader owners age 45 and up increased. Read more »

Gold Glitters, Cars Beckon for Americans

August 30, 2011

gallup-gold-aug-2011.JPGThirty-four percent of Americans say gold is the best long-term investment, more than say so about four other types of investments, according to results of an August 2011 Gallup poll. Real estate (19%) and stocks (17%) are distant second and third choices, followed by savings accounts/CDs. Read more »

Latinos Less Plugged In

August 30, 2011

pew-latinos-plugged-in-aug-2011.JPGUS Latinos are less likely to access the internet, have a home broadband connection or own a cell phone than whites or blacks, according to an August 2011 study from the Pew Research Center Project for Excellence in Journalism. Data from "The State of the News Media 2011" indicates that about two-thirds of Latino (65%) and African American (66%) adults went online in 2010, roughly 14% less than the 77% of white adults who did so. Read more »

A2P SMS to Generate $70B by ’16

August 30, 2011

juniper-a2p-sms-aug-2011.JPGApplication-to-person (A2P) SMS messaging will be worth $70.1 billion by 2016, according to a white paper from Juniper Research. Data from "A New Era for Messaging" indicates that among the eight key global regions tracked by Juniper, North America and Western Europe will representing the largest shares of the A2P SMS messaging market, followed by Far East/China. Read more »

2 in 3 Online Adults Use SocNets

August 29, 2011

pew-research-social-network-site-use-2005-2011-sept11.gifTwo-thirds of adult internet users (65%) now say they use a social networking site like MySpace, Facebook or LinkedIn, up almost 7% from 61% one year ago, according to [pdf] an August 2011 report from the Pew Internet & American Life Project. That's more than double the percentage that reported social networking site usage in 2008 (29%), and about eight times the 8% who said they used social networking sites in 2005. Read more »