Aug 31, 2011 | Analytics, Automated & MarTech, Automotive, Brand Metrics, Data-driven, Global & Regional, Media & Entertainment, PR, Promotions, Coupons & Co-op, Retail & E-Commerce, Social Media, Sports, Technology
It was “revenge of the jocks” in the world of viral videos during August 2011 as five of the 10 most-shared viral videos tracked by Unruly Media were centered on athletic feats. These included the most-shared video, an installment of the long-running...Aug 31, 2011 | Analytics, Automated & MarTech, Brand Metrics, Data-driven, Retail & E-Commerce, Social Media, Technology
Online product research takes up a substantial portion of the time many consumers spend shopping, according to [pdf] a study from the e-tailing group and PowerReviews. Data from “The 2011 Social Shopping Study” indicates that 50% of consumers spend 75% or...Aug 31, 2011 | Analytics, Automated & MarTech, Brand Metrics, Connected Device Comparisons, Data-driven, Media & Entertainment, Mobile Phone, Retail & E-Commerce, Social Media, Technology, Telecom, Videogames
In July 2011, 70% of US mobile subscribers used text messaging on their mobile device, up about 2% from 68.8% in June 2011, according to comScore Mobile Metrix data. In addition, browsers were used by 41.1% of subscribers (up 5% from 39.1%), while downloaded...Aug 31, 2011 | Analytics, Automated & MarTech, Asia-Pacific, Brand Metrics, CPG & FMCG, CSR & Environmental, Data-driven, Europe & Middle East, Financial Services, Global & Regional, Local & Directories / Small Biz, PR, Regulatory, Retail & E-Commerce, Uncategorized
While the majority of consumers around the world (83%) say that it is important that companies implement programs to improve the environment, only 22% say they will pay more for an eco-friendly product, according to The Nielsen Company’s 2011 Global Online...Aug 30, 2011 | Analytics, Automated & MarTech, Boomers & Older, Brand Metrics, Data-driven, Men, PR, Promotions, Coupons & Co-op, Retail & E-Commerce, Social Media, Technology, Women, Youth & Gen X
While propensity to click-through on Facebook is positively correlated with age, propensity to like is not, according to data released in August 2011 by Facebook marketing consulting firm SocialCode. Age has a strong positive effect on whether a user will click, but...