Aug 24, 2011 | Analytics, Automated & MarTech, B2B, Brand Metrics, Creative & Formats, Data-driven, PR, Promotions, Coupons & Co-op, Trade Shows & Events, Travel & Hospitality
About a combined seven in 10 (68%) US marketing and event professionals travel to at least one domestic event a year, according to [pdf] a study conducted in May 2011 by The Professional Convention Management Association (PCMA), UBM Studios, and the Virtual Edge...Aug 23, 2011 | Uncategorized
Third party opt-in email campaigns are considered the most under utilized platforms for lead generation, according to a survey by Advertise.com. Only 20.3% of respondents said they consider it the least used method of lead generation. The survey also found that...Aug 23, 2011 | Analytics, Automated & MarTech, B2B, Brand Metrics, Data-driven, Media & Entertainment, Paid Search, PR, Promotions, Coupons & Co-op, Retail & E-Commerce, Social Media, Technology
The largest percentage (almost 30%) of senior marketing executives engaging in social media monitoring (ranging from automated search engine alerts to specific data queries and third-party research) make it actionable through their communications strategy, according...Aug 23, 2011 | Media & Entertainment, Sports, Uncategorized
One in four web users in the US visited sites in the sports category during the week of July 31,? according to data from The Nielsen Company. Compared to weeks during the off-season, the flurry of activity to NFL’s network of sites during the first full week...Aug 22, 2011 | Uncategorized
The worldwide video game and interactive entertainment console market will undergo a rebound in 2012, according to the International Data Corporation. It forecasts direct global console hardware and disc software sale revenue will increase at a compound annual growth...