Archives by date

September 2011

SocNets Most Used for Friends, Family

September 30, 2011

nm-incite-social-media-use-for-friend-family-reasons-oct11.gifSocial networks are most likely to be used for reasons pertaining to friends and family, according to NM Incite's "State of Social Media Survey." Social networkers who are parents report even higher rates of using social networks for these reasons. Read more »

Top Viral Videos – September 2011

September 30, 2011

unruly-top-10-viral-videos-sept2011-oct11.gifMany viral video viewers were either thinking of a kid in their lives, reliving their childhoods or were kids themselves, judging by the list of the 10 most-shared viral videos in September 2011 as tracked by Unruly Media. Four of the top 10 videos were either aimed at kids or featured kid-friendly content. Read more »

Lead Quality Biggest B2B Site KPI

September 30, 2011

demandbase-kpis-sep-2011.JPGMost businesses assess the overall effectiveness of their company's website by the quality of the leads it yields, according to [landing page] a study released in September 2011 by Demandbase. Results of the "2011 National Website Demand Generation Study" indicate 34% of B2B marketing/IT professionals say quality of leads is the most important key performance indicator (KPI) for measuring their website's effectiveness. Read more »

Economic Pessimism l Vehicle Sales l Men Buy Jewelry

September 30, 2011

harris-economic-expectations-sep-2011.JPGEconomic pessimism among US consumers continues, according to a September 2011 Harris Poll. Forty-five percent think the economy will stay the same, 34% believe it will get worse and 21% think it will get better in the coming year. Breaking down economic conditions to a regional level, just one in ten Americans rate the economic condition of their region of the country as good (12%), 22% say it is neither good nor bad and two-thirds (65%) say it is bad. Read more »

Corporate Sites Most Effective Online B2B Lead Gen Tool

September 29, 2011

demandbase-lead-sources-sep-2011.JPGAlthough four in 10 (41%) B2B marketing/IT professionals say personal connections and referrals are their top lead source, corporate websites (23%) are the clear leader in online lead generation, according to [landing page] a study released in September 2011 by Demandbase. Results of the "2011 National Website Demand Generation Study" indicate the percentage of respondents citing corporate sites as their top lead source is 64% higher than the 14% citing email, the second-most-popular online lead source. Read more »

Online Ad Revenues Up 23% in H1 ’11

September 29, 2011

iab-online-ad-growth-sep-2011.JPGInternet ad revenues rose 23.2% to a record $14.9 billion in the first half of 2011, according to figures released in September 2011 by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers. The rate of growth more than doubled year-over-year, as last year's first-half ad revenues of $12.1 billion had represented an 11.3% increase from 2009. Read more »

Bing Outperforms Search Rivals

September 29, 2011

compete-core-search-market-aug-11-sep-11.JPGThe Bing search engine significantly outperformed Google, Yahoo and AOL in terms of month-over-month and year-over-year US core search share and query volume growth in August 2011, according to Compete data. In terms of core search market share, Bing held 15% in August. Read more »

Tablet Trends l Mobile SocNets l Android Share

September 29, 2011

google-tablet-queries-sep-2011.JPGGoogle Mobile data shows that during the workday, mobile users are searching from their computers and use their smartphones steadily throughout the day, with a notable spike in tablet search activity in the evening. While both tablets and smartphones are mobile devices that can be used in a variety of places, Google Mobile says this data illustrates that tablets are "lean back" devices at home, while smartphones are more likely to be used in the office and on the go. Read more »

Cable News at Front of Consumer Minds

September 29, 2011

pew-news-orgs-sep-2011.JPGDespite the growth of internet news, it is clear that TV news outlets, specifically cable news outlets, are central to people's impressions of the news media, according to data released in September 2011 by the Pew Research Center for the People & the Press. When asked what first comes to mind when they think of news organizations, 63% of US adults said the name of a cable news outlet, with CNN and Fox News by far the most prevalent in people's minds. Read more »

86% of Smartphone Owners Text

September 28, 2011

mobile-marketing-association-mobile-web-app-usage-q4-2010-sept11.gifClose to nine in 10 (86%) US smartphone owners engage in text messaging/SMS, according to a white paper from the Mobile Marketing Association. Results from "A Brand Marketer's Guide to the Mobile Web and Mobile Apps: Not an Either/or Proposition" indicate in total, 152.3 million Americans engaged in SMS/text messaging during Q4 2010, including 66% of all subscribers and 60% of feature phone owners. Read more »