Sep 29, 2011 | Brand Metrics, Digital, Financial Services, PR, Promotions, Coupons & Co-op, Retail & E-Commerce, Uncategorized
Internet ad revenues rose 23.2% to a record $14.9 billion in the first half of 2011, according to figures released in September 2011 by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers. The rate of growth more than doubled year-over-year, as last...Sep 29, 2011 | Analytics, Automated & MarTech, Brand Metrics, Data-driven, Media & Entertainment, Paid Search, Retail & E-Commerce, Search Engine Optimization
The Bing search engine significantly outperformed Google, Yahoo and AOL in terms of month-over-month and year-over-year US core search share and query volume growth in August 2011, according to Compete data. In terms of core search market share, Bing held 15% in...Sep 29, 2011 | Analytics, Automated & MarTech, Brand Metrics, Connected Device Comparisons, Data-driven, Europe & Middle East, Local & Directories / Small Biz, Mobile Phone, Social Media, Technology, Telecom
Google Mobile data shows that during the workday, mobile users are searching from their computers and use their smartphones steadily throughout the day, with a notable spike in tablet search activity in the evening. While both tablets and smartphones are mobile...Sep 29, 2011 | Analytics, Automated & MarTech, Boomers & Older, Brand Metrics, Broadcast & Cable, Data-driven, Media & Entertainment, Newspapers, Radio, Television, Youth & Gen X
Despite the growth of internet news, it is clear that TV news outlets, specifically cable news outlets, are central to people’s impressions of the news media, according to data released in September 2011 by the Pew Research Center for the People & the Press....Sep 28, 2011 | Analytics, Automated & MarTech, Data-driven, Media & Entertainment, Men, Mobile Phone, Retail & E-Commerce, Social Media, Technology, Telecom, Women, Youth & Gen X
Close to nine in 10 (86%) US smartphone owners engage in text messaging/SMS, according to a white paper from the Mobile Marketing Association. Results from “A Brand Marketer’s Guide to the Mobile Web and Mobile Apps: Not an Either/or Proposition”...