Nov 30, 2011 | Analytics, Automated & MarTech, Connected Device Comparisons, Data-driven, Digital, Financial Services, Mobile Phone, Promotions, Coupons & Co-op, Retail & E-Commerce, Social Media, Technology, Uncategorized
Cyber Monday reached $1.25 billion in online spending this year, rising 22% from 2010 and representing the heaviest online spending day in history, and just the second day on record to surpass the billion-dollar threshold, according to November 2011 research from...Nov 30, 2011 | Analytics, Automated & MarTech, Data-driven, Financial Services, Magazines, Newspapers, Out-of-Home, Paid Search, Radio, Staffing, Television, Uncategorized
General economic conditions continue to torment marketers as the top barrier to improved performance of their direct/digital and related marketing campaigns in Q3 2011, according to a study released in November 2011 by the Direct Marketing Association (DMA) in...Nov 30, 2011 | Analytics, Automated & MarTech, Data-driven, Financial Services, Men, Mobile Phone, Promotions, Coupons & Co-op, Retail & E-Commerce, Technology, Telecom, Uncategorized, Women, Youth & Gen X
32% of smartphone and tablet owners say that concerns about security have prevented them from making a mobile purchase, matched by the proportion who say that their shopping has been impeded by difficulties seeing the full product information on their device screen,...Nov 30, 2011 | African-American, Analytics, Automated & MarTech, Boomers & Older, Digital, Hispanic, Local & Directories / Small Biz, Men, Women, Youth & Gen X
Facebook users tend to have friends of about the same age, a pattern that holds true even for users aged 60, for whom the distribution of their friends’ ages sharply peaks at exactly 60, according to a study from the Laboratory for Web Algorithmics of the...Nov 29, 2011 | Analytics, Automated & MarTech, Boomers & Older, Connected Device Comparisons, Data-driven, Digital, Men, Mobile Phone, Retail & E-Commerce, Telecom, Women, Youth & Gen X
Location-based targeting nearly doubled month-over-month as the preferred ad targeting method used to reach consumers on the Jumptap mobile ad network, employed by 61% of advertisers compared to 33% in September, according to [download page] a Jumptap report released...