Nov 28, 2011 | Promotions, Coupons & Co-op, Retail & E-Commerce, Videogames
Americans spent $816 million online this Black Friday, representing a 26% increase from $648 million in 2010, and making it the heaviest online spending day to date in 2011, according to November analysis from comScore. Data from the analysis indicates that...Nov 28, 2011 | Analytics, Automated & MarTech, Data-driven, Digital, Mobile Phone, Paid Search, Retail & E-Commerce
Mobile paid search will make up 25.4% of all clicks (desktop + mobile) in December 2011, according to November analysis from Performics, which revised its projections up 8% points from a month ago due to a significant increase in paid search spend across its clients...Nov 24, 2011 | Analytics, Automated & MarTech, Boomers & Older, Data-driven, Digital, Mobile Phone, Promotions, Coupons & Co-op, Retail & E-Commerce, Social Media, Youth & Gen X
4 in 5 consumers who will be shopping on Cyber Monday say they will do so to take advantage of sales prices, while 3 in 5 will look to take advantage of special deals on shipping, according to [download page] a November 2011 survey from Chadwick Martin Bailey and...Nov 23, 2011 | Analytics, Automated & MarTech, Brand Metrics, Connected Device Comparisons, Data-driven, Household Income, Media & Entertainment, Men, Mobile Phone, Promotions, Coupons & Co-op, Retail & E-Commerce, Technology, Television, Videogames, Women, Youth & Gen X
The Apple iPad is the most desired consumer electronic among kids aged 6-12, according to a November survey from Nielsen. Data from the survey indicates that 44% of this young demographic expresses an interest in obtaining an iPad in the next 6 months, up 42% from a...Nov 23, 2011 | Analytics, Automated & MarTech, Brand Metrics, Data-driven, Retail & E-Commerce, Social Media, Technology
69% of global executives who say their companies have benefited from the adoption of social technologies (such as social networking, blogs, video sharing, or microblogging) say that their� technology adoption has increased the effectiveness of their marketing,...