Archives by date

December 2011

Promo Retail Email Targeted Last-Minute Shoppers

December 29, 2011

responsys-retailemailindex-dec23.jpgThe top online retailers sent each of their subscribers 5.7 promotional emails on average during the week ending December 23, 2011, representing fractional week-over-week growth, according to December 2011 analysis from Chad White, research director at Responsys and author of the Retail Email Blog. This means that unlike previous years, when holiday email volume has peaked 2 weeks before Christmas, this year retailers targeted holiday shoppers until the last minute, offering free or discounted express shipping, directing subscribers to their stores, and promoting gift cards and e-gift cards. Read more »

In-Store Shopping Conversion Rates Stable Through Christmas

December 29, 2011

npd-group-bricks-and-mortar-conversions-holiday-2011-dec11.gifBrick-and-mortar shopping conversion remained relatively stable for the week ending December 26, with 67.9% of shoppers engaged in the shopping experience and making a purchase, representing a slight decrease from 68.1% the previous week, but a marginal increase over the week ending December 12 (67.3%) and the week ending December 5 (66.9%), according to figures from the NPD Group. Read more »

Majority of Shoppers Distrust Facebook Stores

December 29, 2011

threatmetrix-fb-stores-trust.jpg53% of consumers who say they are active internet users do not believe that Facebook's storefronts are committed to protecting them against fraud, with a further 23% saying they are unsure, according to [download page] a study released in December 2011 by ThreatMetrix in partnership with the Ponemon Institute. Read more »

Holiday Shopping Drives Retail Site Gains

December 29, 2011

comscore-top10-gaining-web-categories-bypercent-change-oct-v-nov-dec11.gifAbout 28.9 million US consumers visited toy sites in October 2011, representing 34% month-over-month growth from roughly 21.6 million US consumers in October, making the retail category subset the fastest growing by percentage change, according to [download page] comScore Media Metrix data. Read more »

Holiday Season Online Spending Up 15% Y-O-Y

December 28, 2011

comscore-shopping-holiday-breakdown-week-ending-dec25-dec11.gifAmericans have spent $35.3 billion online for the holiday season-to-date (November 1 - December 26), representing a 15% increase from the corresponding days last year, according to December 2011 analysis from comScore. $2.8 billion was spent online in the week ending December 25, marking a 16% year-over-year increase from $2.45 billion in the corresponding week of 2010. Overall, Cyber Monday ranks as the heaviest online spending day of the year for the second consecutive year, at $1.25 billion, although it was accompanied by 9 other billion-dollar spending days. Read more »

Football Reigns in 2011’s Top Telecasts

December 28, 2011

nielsen-top-10-tv-programs-single-telecast-dec11.gifSports telecasts made up 9 of the top 10 single telecasts of the year, according to December 2011 data from Nielsen. Super Bowl XLV between the Green Bay Packers and Pittsburgh Steelers was the top individual telecast of 2011 with 111 million viewers, making it the most-watched telecast of all time. Other Super Bowl telecasts, the Kickoff and Post Game shows, each drew over 65 million viewers, taking the second and third rankings, respectively. The Academy Awards (38 million) was the only non-football telecast to break the top 10, at number 9. Read more »

Daily App Downloads More Than Double on Christmas

December 28, 2011

flurry-new-device-activations-in-dec-and-dec-25-dec11.gifNearly a quarter of a billion application downloads occurred on Christmas Day 2011, more than double any other day in the history of iOS and Android devices save for the previous day, which delivered roughly 150 million downloads, according to December 2011 analysis from Flurry. The 242 million downloads on Christmas Day were a 125% increase over the December 1 - 20 daily baseline of 108 million. Flurry insight suggests that elevated download levels will continue from Christmas through New Year's Day, with approximately 1 billion downloads anticipated. Read more »

Amazon Sets New Online Customer Satisfaction Peak

December 28, 2011

foresee-online-customer-satisfaction-peak-dec11.gifAmazon led all major online retailers this holiday season in customer satisfaction, earning a score of 88 on a 100-point scale, the highest ever attained by a retailer studied since 2005, according to [download page] the ForeSee E-Retail Satisfaction Index. A host of online retailers followed with a score of 83, including QBC, Apple, and JC Penney, which rose 5 points from 2010. Overall, 15 sites scored at or above 80, generally considered by ForeSee to be the threshold for excellence. Average customer satisfaction with the top 40 online retail websites increased by a point to tie 2009's peak of 79. Read more »

Community Newspapers Seen Valuable for Shopping, Ad Info

December 27, 2011

nna-community-paper.jpg69% of residents in areas served by a local newspaper with circulation of under 15,000 say that their local paper provides valuable local shopping and advertising information, while 81% rely on the paper for local news and information, according to a survey released in December 2011 conducted by the National Newspaper Association (NNA) and the research arm of the Reynolds Journalism Institute at the Missouri School of Journalism. 86% of respondents say their local newspaper is informative, and 3 in 4 look forward to reading it. Read more »

Banks Using Social Media to Track, Engage Anxious Customers

December 27, 2011

cmo-council-current-marketing-channels-for-branded-content-dec11.gif47% of bank marketers responding to a survey from the CMO Council say they are using social media network pages and postings to deliver branded marketing content to their key customer, prospect, and partner audiences, according to [download page] a December 2011 report from the Council. This ranks as the second-leading marketing channel behind internet websites (76%), and is followed relatively closely by online or mobile video segments (41%). Roughly 2 in 5 bank marketers are using social media analytics and conversation monitoring to track the level of their customer anxiety, which the vast majority (89%) rate as moderate to very high. Read more »