Dec 27, 2011 | Analytics, Automated & MarTech, Brand Metrics, Data-driven, Media & Entertainment, Paid Search, Retail & E-Commerce, Search Engine Optimization, Social Media, Television
“Facebook” was the top-searched term in the US in 2011, accounting for 3.1% of all searches, representing a 46% increase from 2010, when it was also the top-searched term, according to an analysis of the year’s top 1000 search terms by Experian...Dec 27, 2011 | Analytics, Automated & MarTech, Boomers & Older, Brand Metrics, Connected Device Comparisons, Data-driven, Financial Services, Household Income, Media & Entertainment, Men, Mobile Phone, Retail & E-Commerce, Technology, Telecom, Uncategorized, Women, Youth & Gen X
Almost 3 in 5 “tablet-committed buyers,” defined as consumers committed to buying a tablet but undecided on a brand, end up buying an iPad, according to a Maritz Research survey released in December 2011. Among this group, which Maritz finds accounting for...Dec 23, 2011 | Analytics, Automated & MarTech, Brand Metrics, Connected Device Comparisons, Data-driven, Mobile Phone, Retail & E-Commerce, Social Media, Staffing, Technology, Telecom
Google Chrome passed Firefox in November 2011 to become the second-ranked browser by volume of shares, according to a December 2011 infographic from AddThis. While sharing via Google Chrome increased steadily throughout the year, Internet Explorer produced a steadily...Dec 22, 2011 | Analytics, Automated & MarTech, Data-driven, Email, Personalization, Promotions, Coupons & Co-op, Retail & E-Commerce
48% of “serial abandoners,” defined as online shoppers who abandoned a purchase more than once in the previous 28 days, will buy when remarketed, making this group 2.6 times more likely to buy than one-time abandoners, according to [download page] a...Dec 22, 2011 | Analytics, Automated & MarTech, Brand Metrics, Data-driven, Email, Personalization, Retail & E-Commerce
Almost all US and European online marketing professionals believe it is very important (68.4%) or important (28.1%) to send targeted and personalized email marketing campaigns, although only 1 in 5 actively personalize their email marketing content across all...