Jan 31, 2012 | Analytics, Automated & MarTech, Brand Metrics, Creative & Formats, Data-driven, Financial Services, Food & Restaurants, Government & Politics, Promotions, Coupons & Co-op, Radio, Retail & E-Commerce, Uncategorized
Visitors to CPG brand websites buy 37% more in retail stores than non-visitors to the brand website, and complete 41% more transactions, according to [download page] a comScore, Accenture, and dunnhumbyUSA study released in January 2012. Website visitors are also...Jan 31, 2012 | Analytics, Automated & MarTech, Brand Metrics, Data-driven, Promotions, Coupons & Co-op, Retail & E-Commerce
The most valuable e-commerce opportunities identified by retailers with comparable store/channel sales growth of over 4% (“winners”) are improving online merchandising and assortment (65%), providing richer product detail information, such as photo and...Jan 31, 2012 | Analytics, Automated & MarTech, Brand Metrics, CPG & FMCG, Data-driven, Financial Services, Food & Restaurants, Promotions, Coupons & Co-op, Radio, Retail & E-Commerce, Uncategorized
US consumers redeemed 3.5 billion CPG coupons in 2011, representing a 6.1% increase from 3.3 billion in 2010 and a 9% rise from 3.2 billion in 2009, according to a study released in January 2012 by NCH. In addition, CPG coupon redemption in 2011 represented a...Jan 31, 2012 | Agency Business, Analytics, Automated & MarTech, Broadcast & Cable, Connected Device Comparisons, Data-driven, Digital, Financial Services, Government & Politics, Media & Entertainment, Mobile Phone, Radio, Retail & E-Commerce, Social Media, Technology, Telecom, Television, TV Advertising, Uncategorized
The top medium of choice for clients in Q4 2011 was spot TV (broadcast and cable), reported by 51% of agencies, according to a survey released in January 2012 by STRATA. Digital was second, cited by 31% of agencies, down 9% from Q3, followed by spot radio (8%). Spot...Jan 30, 2012 | Analytics, Automated & MarTech, Brand Metrics, CPG & FMCG, Data-driven, Financial Services, Food & Restaurants, Free-Standing Inserts & Circulars, Media & Entertainment, Promotions, Coupons & Co-op, Radio, Retail & E-Commerce, Social Media, Uncategorized
The total number of CPG coupons distributed in the US during 2011 dropped 8.1% after hitting a peak in 2010, but remains up 7% from its 2007 pre-recession level, indicating continued strong levels of investment by marketers, according to a study released in January...