Jan 30, 2012 | Analytics, Automated & MarTech, Automotive, Boomers & Older, Brand Metrics, Data-driven, Personalization, PR, Retail & E-Commerce, Social Media, Youth & Gen X
51% of Millennials (born between roughly 1977 and 1995) say that recommendations from strangers through user-generated content (UGC) on a company website is most likely to influence their opinion when making a purchase, compared to 49% who say that recommendations...Jan 30, 2012 | Analytics, Automated & MarTech, Brand Metrics, Data-driven, Financial Services, Mobile Phone, PR, Promotions, Coupons & Co-op, Social Media, Technology, Uncategorized
The use of blogging has dropped to 37% of the 2011 Inc. 500, representing a 26% decline from 50% in 2010, and an 18% fall from 45% in 2009, according to a study released in January 2012 by the Center for Marketing Research at the University of Massachusetts Dartmouth....Jan 30, 2012 | Analytics, Automated & MarTech, Brand Metrics, Data-driven, Mobile Phone, Personalization, Retail & E-Commerce, Social Media, Technology
The vast majority (89%) of retailers with comparable store/channel sales growth of over 4% (“winners”) agree that their e-commerce platform will ultimately serve as the central point of all digital activity across channels, and 94% agree that the future of...Jan 27, 2012 | African-American, Analytics, Automated & MarTech, Boomers & Older, Brand Metrics, Broadcast & Cable, Data-driven, Financial Services, Media & Entertainment, Men, Mobile Phone, Sports, Television, Uncategorized, Women, Youth & Gen X
National TV sports generated $10.9 billion in advertising expenditure last year, representing 6% growth from $10.3 billion the year prior, according to a Nielsen report released in January 2012. Measuring ad spend during sporting events on network and cable TV from Q4...Jan 27, 2012 | Analytics, Automated & MarTech, Boomers & Older, Data-driven, Europe & Middle East, Men, Mobile Phone, Technology, Telecom, Women, Youth & Gen X
The proportion of consumers in the US who own a smartphone is almost on par with the proportion owning a feature phone, according to [pdf] a report released in January 2012 by Google. 38% of US consumers responding to Phase 2 of the survey, conducted in September and...