Women Take Note of Price, Quality Info in Advertising

The top elements of advertising that make women “take notice” are an easily found price (45%) and proof or details of quality (43%), according to [pdf] a white paper released in January 2012 by Fleishman-Hillard in partnership with Hearst Magazine. A...

Print Beats SocNets for ’11 Holiday Deal-Seekers

Print (15%) proved a far more popular way to find holiday shopping deals in 2011 than Facebook (3%) or Twitter (1%), according to a survey released in January 2012 by Crowd Science. The largest proportion of respondents said that visiting companies’ websites...

Professionals’ iPad Ownership Cannibalizes Laptop Use

54% of global IT and business professionals say that their iPad has partly replaced their laptop, while a further 16% say it has completely replaced their laptop, according to [download page] a survey released in January 2012 by IDG Connect. Adoption of the iPad has...

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