Jan 26, 2012 | Analytics, Automated & MarTech, Brand Metrics, Creative & Formats, Data-driven, Financial Services, Magazines, Media & Entertainment, Men, Newspapers, Retail & E-Commerce, Social Media, Television, Uncategorized, Women
The top elements of advertising that make women “take notice” are an easily found price (45%) and proof or details of quality (43%), according to [pdf] a white paper released in January 2012 by Fleishman-Hillard in partnership with Hearst Magazine. A...Jan 25, 2012 | Analytics, Automated & MarTech, Boomers & Older, Brand Metrics, Data-driven, PR, Retail & E-Commerce, Social Media, Women, Youth & Gen X
Half of women in 2011 said they regularly influence friends and family to buy or not buy a particular product or service, representing a 61% jump from 31% who responded that way in 2008, according to [pdf] a white paper released in January 2012 by Fleishman-Hillard in...Jan 25, 2012 | Analytics, Automated & MarTech, Boomers & Older, Data-driven, Email, Financial Services, Men, Promotions, Coupons & Co-op, Retail & E-Commerce, Social Media, Uncategorized, Women, Youth & Gen X
Print (15%) proved a far more popular way to find holiday shopping deals in 2011 than Facebook (3%) or Twitter (1%), according to a survey released in January 2012 by Crowd Science. The largest proportion of respondents said that visiting companies’ websites...Jan 25, 2012 | Analytics, Automated & MarTech, Asia-Pacific, B2B, Brand Metrics, Data-driven, Europe & Middle East, Global & Regional, Media & Entertainment, Mobile Phone, Newspapers, Technology, Telecom, Television, Videogames
54% of global IT and business professionals say that their iPad has partly replaced their laptop, while a further 16% say it has completely replaced their laptop, according to [download page] a survey released in January 2012 by IDG Connect. Adoption of the iPad has...Jan 24, 2012 | Analytics, Automated & MarTech, Data-driven, Digital, Paid Search, Personalization, Retail & E-Commerce, Search Engine Optimization, Social Media
Ad targeting (placement/content) is projected to be the leading focal point of future data-driven marketing activity, with respondents to a Winterberry Group survey [pdf] released in January 2012 rating it an average of 4.4 on a 5-point scale of data use significance....