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Top 10 Cable TV Engagement, Week of Feb. 13-19, 2012February 29, 2012

Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the... READ MORE

Top 10 TV Engagement, Week of Feb. 13-19, 2012

Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the... READ MORE

2D Code Usage in Print Ads Ballooned in 2011

2D barcode usage in print ads increased drastically in 2011, according to [download page] a February 2012 report from Competitrack. The proportion of print ads featuring a 2D code rose from less than 0.9% in January to more than 6% from September through... READ MORE

B2C Marketers Say Direct Mail Delivers Best ROI

Direct mail is the channel cited by most B2C direct response marketers as delivering the strongest ROI for customer acquisition, according to a Target Marketing survey of a portion of its print subscribers, released in the magazine’s March issue.... READ MORE

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