Feb 29, 2012 | Broadcast & Cable
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average...Feb 29, 2012 | Analytics, Automated & MarTech, Automotive, Brand Metrics, Data-driven, Digital, Financial Services, Food & Restaurants, Mobile Phone, Pharma & Healthcare, PR, Promotions, Coupons & Co-op, Radio, Retail & E-Commerce, Technology, Telecom
2D barcode usage in print ads increased drastically in 2011, according to [download page] a February 2012 report from Competitrack. The proportion of print ads featuring a 2D code rose from less than 0.9% in January to more than 6% from September through December,...Feb 29, 2012 | Analytics, Automated & MarTech, B2B, Brand Metrics, Data-driven, Digital, Email, Paid Search, Retail & E-Commerce, Search Engine Optimization, Social Media
Direct mail is the channel cited by most B2C direct response marketers as delivering the strongest ROI for customer acquisition, according to a Target Marketing survey of a portion of its print subscribers, released in the magazine’s March issue. Direct mail...Feb 29, 2012 | Analytics, Automated & MarTech, Data-driven, Europe & Middle East, Local & Directories / Small Biz, Mobile Phone, Retail & E-Commerce, Telecom
21% of US smartphone internet users who have looked for information about local businesses or services on their device have acted on that information by making a purchase from the business online, while one-quarter have made a purchase in-store, according to [pdf] a...