Archives by date

February 2012

Top 10 Cable TV Engagement, Week of Feb. 13-19, 2012

February 29, 2012

Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min,  Read More »

Top 10 TV Engagement, Week of Feb. 13-19, 2012

February 29, 2012

Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min,  Read More »

2D Code Usage in Print Ads Ballooned in 2011

February 29, 2012

competitrack-2d-code-in-print-ads-in-2011-feb-2012.jpg2D barcode usage in print ads increased drastically in 2011, according to [download page] a February 2012 report from Competitrack. The proportion of print ads featuring a 2D code rose from less than 0.9% in January to more than 6% from September through December, before increasing again to 7% in January 2012. The largest jump occurred between July and August, when the proportion of print ads containing a 2D code rose from 3.6% to 5.3%. Overall, slightly more than 4% of print ads in 2011 included a 2D code. Read more »

B2C Marketers Say Direct Mail Delivers Best ROI

February 29, 2012

according to a Target Marketing survey of a portion of its print subscribers, released in the magazine's March issue. Direct mail (34%) beat out email (25%), SEM (10%), and affiliate marketing (8%), with 23% of respondents citing other channels. For customer contact/retention, respondents also indicated that direct mail (37%) delivered the best ROI, ahead of email (31%), outbound telemarketing (7%), and social media engagement (6%), with 19% citing other channels. Read more »

1 in 5 Smartphone Users Who Search Locally Make Online Purchase

February 29, 2012

google-smartphone-post-search-activities-feb-2012.jpg21% of US smartphone internet users who have looked for information about local businesses or services on their device have acted on that information by making a purchase from the business online, while one-quarter have made a purchase in-store, according to [pdf] a Google survey released in February 2012. A significant proportion have also called the business or service (51%), looked up the business or service on a map (49%), visited the business (48%), and visited the website of the business or service (47%). Read more »

Internet Ads Prove Key Influence for CE Purchases

February 29, 2012

iab-ce-mass-media-purchase-influence-feb-2012.jpg26.1% of US electronics consumers say that internet advertising influences their consumer electronics purchases, placing the online medium behind only broadcast TV networks (27.7%) as the leading influencer among mass media, according to [pdf] an Internet Advertising Bureau (IAB) and BIGinsight survey released in February 2012. Email advertising (25.3%) and direct mail (22.4%) follow as significant purchase influencers, ahead of magazines (19.7%), cable (18.9%), newspaper (18.9%), radio (17.5%), and social media (14.2%). Read more »

Inbound Marketers Enjoy Lower Cost Per Lead

February 28, 2012

hubspot-avg-cost-per-lead-feb-2012.jpgInbound marketing-dominated organizations enjoy a dramatically lower cost per lead than their outbound marketing-dominated counterparts, according to [pdf] a February 2012 e-book from HubSpot. The average cost per lead for an inbound marketing-dominated organization this year is $135, 61% lower than the $346 average for outbound marketing-dominated organizations. Read more »

Social Media Impressions Fuel TV Engagement for Some

February 28, 2012

tvguide-social-media-tv-impressions-feb-2012.jpgSocial media buzz appears to have an effect on the TV viewing habits of some US adults, according to a TV Guide survey released in February 2012. 71% of respondents said they have seen a social media impression about a TV show, while 17% have begun to watch a show because of a social impression. Of those, the most popular reasons for beginning to watch the show were because people had good things to say (76%), the topics or storylines were interesting (64%), they like to watch what others watch (13%), and because it sounded controversial (8%). Read more »

OOH Ad Revenue Up 4% in 2011

February 28, 2012

oaaa-out-of-home-revenues-2010v2011-feb-2012.jpgUS out of home (OOH) advertising revenue rose 4% year-over-year in 2011, growing from $6.14 billion to $6.39 billion, according to figures released in February 2012 by the Outdoor Advertising Association of America (OAAA). Q4 revenues reached $1.55 billion, up 3% from $1.5 billion in Q4 2010. The top 10 categories accounted for 79.8% of total 2011 expenditures, or $5.1 billion, up from 79.1% and $4.86 billion a year earlier. Read more »

4 in 10 Students Use Social Media for Study Purposes

February 28, 2012

ebrary-social-media-use-by-students-feb-2012.jpg41.3% of students use social media for research or study purposes, according to a survey released in February 2012 by ebrary. And although most are not yet engaging with social media tools for these purposes, there are some usages which a majority of students report being likely to engage in. For example, roughly 7 in 10 are either very likely (22%) or somewhat likely (47.2%) to use a social media tool to connect with other students with similar academic interest, and slightly less than 60% have some interest in sharing research information with peers or using research recommended by peers. Read more »