Top 10 TV Engagement, Week of Feb. 13-19, 2012

Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average...

2D Code Usage in Print Ads Ballooned in 2011

2D barcode usage in print ads increased drastically in 2011, according to [download page] a February 2012 report from Competitrack. The proportion of print ads featuring a 2D code rose from less than 0.9% in January to more than 6% from September through December,...

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