Feb 29, 2012 | Analytics, Automated & MarTech, Brand Metrics, Broadcast & Cable, CPG & FMCG, Data-driven, Digital, Magazines, Media & Entertainment, Mobile Phone, Newspapers, Promotions, Coupons & Co-op, Radio, Retail & E-Commerce, Social Media, Technology, Television
26.1% of US electronics consumers say that internet advertising influences their consumer electronics purchases, placing the online medium behind only broadcast TV networks (27.7%) as the leading influencer among mass media, according to [pdf] an Internet Advertising...Feb 28, 2012 | Analytics, Automated & MarTech, B2B, Brand Metrics, Data-driven, Financial Services, Paid Search, Retail & E-Commerce, Search Engine Optimization, Social Media, Trade Shows & Events, Uncategorized
Inbound marketing-dominated organizations enjoy a dramatically lower cost per lead than their outbound marketing-dominated counterparts, according to [pdf] a February 2012 e-book from HubSpot. The average cost per lead for an inbound marketing-dominated organization...Feb 28, 2012 | Analytics, Automated & MarTech, Broadcast & Cable, Data-driven, Media & Entertainment, Social Media, Television
Social media buzz appears to have an effect on the TV viewing habits of some US adults, according to a TV Guide survey released in February 2012. 71% of respondents said they have seen a social media impression about a TV show, while 17% have begun to watch a show...Feb 28, 2012 | Analytics, Automated & MarTech, Data-driven, Financial Services, Food & Restaurants, Media & Entertainment, Out-of-Home, Radio, Retail & E-Commerce, Travel & Hospitality, Uncategorized
US out of home (OOH) advertising revenue rose 4% year-over-year in 2011, growing from $6.14 billion to $6.39 billion, according to figures released in February 2012 by the Outdoor Advertising Association of America (OAAA). Q4 revenues reached $1.55 billion, up 3% from...Feb 28, 2012 | Analytics, Automated & MarTech, Data-driven, Mobile Phone, Paid Search, Social Media
41.3% of students use social media for research or study purposes, according to a survey released in February 2012 by ebrary. And although most are not yet engaging with social media tools for these purposes, there are some usages which a majority of students report...