Feb 24, 2012 | Analytics, Automated & MarTech, Brand Metrics, Data-driven, Digital, Media & Entertainment, Men, Mobile Phone, Paid Search, Personalization, Retail & E-Commerce, Social Media, Technology, Telecom, Television, Women
Online consumers place the most trust in advertising they find on branded websites, according to [download page] a report released in February 2012 by Nielsen and NM Incite. 52% of online consumers indicated trust in these ads, ahead of ads on TV (46%), TV program...Feb 24, 2012 | Agency Business, Analytics, Automated & MarTech, B2B, Brand Metrics, Data-driven, Digital, Financial Services, Media & Entertainment, Mobile Phone, Paid Search, Search Engine Optimization, Social Media, Sponsorships, Uncategorized
Client marketers are shifting their budgets from traditional to digital media, although it is rarely a 1-to-1 exchange, according to a report released in February 2012 by the Society of Digital Agencies (SoDA), conducted by Econsultancy. Although traditional media...Feb 24, 2012 | Analytics, Automated & MarTech, Data-driven, Regulatory, Social Media
Just 17% of companies say they have already achieved a single view of their customers, while a further 1 in 10 do not know the status of their company’s efforts to do so, according to survey results released in February 2012 by DataFlux. Even so, this may change...Feb 24, 2012 | Analytics, Automated & MarTech, Brand Metrics, CPG & FMCG, Data-driven, Financial Services, Pharma & Healthcare, PR, Retail & E-Commerce, Travel & Hospitality
Customer satisfaction with traditional retailers improved in 2011, but still lags online retailers, according to the American Customer Satisfaction Index. The index for traditional retailers in 2011 rose 1.5% year-over-year to a score of 76.1 on ACSI’s 100-point...Feb 23, 2012 | Analytics, Automated & MarTech, Connected Device Comparisons, Data-driven, Europe & Middle East, Global & Regional, Men, Mobile Phone, Promotions, Coupons & Co-op, Retail & E-Commerce, Social Media, Technology, Telecom, Women
Men and women display different patterns of smartphone shopping behavior while in a retail store, with women more likely to engage in a variety of social activities, according to [download page] a February 2012 report from comScore. Looking at the 3-month average...