Feb 23, 2012 | Analytics, Automated & MarTech, Brand Metrics, Connected Device Comparisons, Data-driven, Media & Entertainment, Mobile Phone, Technology, Telecom
Smartphones accounted for 68% of all connected device impressions on the Millennial Media mobile network in 2011, according to [download page] the 2011 Year in Review Millennial Media Mobile Mix. This represents 24% growth from 55% in 2010, and was mainly due to a...Feb 23, 2012 | Analytics, Automated & MarTech, Asia-Pacific, Data-driven, Europe & Middle East, Financial Services, Global & Regional, Mobile Phone, Out-of-Home, Radio, Staffing, Television, Uncategorized
The Americas remains the sole region driving global marketing expenditure growth, with a Global Marketing Index (GMI) component score of 56.9, where a score above 50 indicates a generally improving environment, according to a February 2012 report from Warc. In fact,...Feb 23, 2012 | Analytics, Automated & MarTech, Boomers & Older, Data-driven, Media & Entertainment, Mobile Phone, Retail & E-Commerce, Youth & Gen X
22% of consumers responding to a Compuware survey conducted in 2011 said it would only take a single poor experience (slow website response, web error, or inability to complete a transaction) from an e-commerce website at peak times for them to leave the website and...Feb 22, 2012 | Broadcast & Cable
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average...