Feb 22, 2012 | Analytics, Automated & MarTech, Connected Device Comparisons, Data-driven, Media & Entertainment, Mobile Phone, Social Media, Telecom
Video streaming traffic continues to dominate mobile broadband, holding a 42% share of all global bandwidth in H2 2011, up from 35% in H1, according to [download page] a February 2012 report from Allot Communications. File sharing followed at 26% share, down from 31%...Feb 22, 2012 | Analytics, Automated & MarTech, Brand Metrics, CPG & FMCG, Data-driven, Financial Services, Food & Restaurants, Radio, Retail & E-Commerce, Uncategorized
Walmart remains the most valuable US retail brand in 2012, with a value of $131.2 billion, although it has lost 2% of its value year-over-year, according to a February 2012 ranking from Interbrand. And although Walmart dominated its nearest competitor, Target ($23.4...Feb 22, 2012 | Analytics, Automated & MarTech, B2B, Data-driven, Promotions, Coupons & Co-op, Social Media, Trade Shows & Events
77% of event marketers are using social media to promote and market events, and another 14% are planning to do next year, while roughly three-quarters who use social media believe it to be effective, according to results from a Constant Contact survey of its...Feb 22, 2012 | Analytics, Automated & MarTech, B2B, Data-driven, Out-of-Home, Paid Search, Social Media, Trade Shows & Events
Although the number of new, qualified sales leads generated is the most common metric used to evaluate the success of B2B exhibiting, cited by 81% of respondents to a 2011 Center for Exhibition Industry Research (CEIR) survey released [download page] in February 2012,...