Feb 21, 2012 | Analytics, Automated & MarTech, Brand Metrics, Data-driven, Digital, Media & Entertainment, Paid Search
Americans viewed 5.6 billion video ads in January 2012, down 22% from 7.1 billion in December 2011, according to comScore VideoMetrix data. Hulu generated the highest number of video ad impressions at nearly 1.45 billion, though that was down marginally from about...Feb 21, 2012 | Analytics, Automated & MarTech, Boomers & Older, Data-driven, Household Income, Mobile Phone, Telecom, Youth & Gen X
Smartphone penetration is closely linked to income and age levels, according to survey results released in February 2012 by Nielsen. Increased levels of smartphone penetration correlated with higher income levels among all age groups studied, with the greatest...Feb 21, 2012 | Analytics, Automated & MarTech, Automotive, Brand Metrics, Broadcast & Cable, Data-driven, Financial Services, Food & Restaurants, Government & Politics, Media & Entertainment, Radio, Telecom, Television, Uncategorized
Radio revenues edged up in 2011, finishing the year at $17.4 billion, up about 0.6% from $17.3 billion in 2010, according to [pdf] a February 2012 report from the Radio Advertising Bureau (RAB). Overall growth was driven by spot momentum through the first 3 quarters,...Feb 21, 2012 | Analytics, Automated & MarTech, Data-driven, Europe & Middle East, Financial Services, Mobile Phone, Promotions, Coupons & Co-op, Retail & E-Commerce, Social Media, Travel & Hospitality, Uncategorized
58% of global hotel accommodation owners and managers worldwide believe their business will be either a lot more profitable (13%) or a little more profitable (45%) this year, according to [pdf] results from a TripAdvisor survey released in February 2012. By contrast,...Feb 20, 2012 | Entertainment & New Release Movies, Out-of-Home
Source: Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.