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1 in 2 Young Consumers Recoiling From Overconsumption

A high proportion of consumers worldwide feel they are spending too much on unnecessary items and are looking to scale back and live more simply, finds Euro RSCG Worldwide in April 2012 survey results. Young consumers (aged 18-34) in particular seem to... READ MORE

Ad Spend in BRIC Markets to Grow Rapidly in ’12

Growth in advertising spend this year in the BRIC countries (Brazil, Russia, India, and China) is projected to easily outpace the global average of 5.3%, with each country predicted to have double-digit year-over-year growth, according to [pdf] the April... READ MORE

SocNets Get Growing Share of Smartphone App Time

Smartphone owners are spending more time with their applications on a daily basis, and social networking apps are the chief beneficiaries, says Flurry in an April 2012 report. Daily smartphone app consumption rose from an average of 68 minutes in Q1 2011 to... READ MORE

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