Apr 26, 2012 | Analytics, Automated & MarTech, Brand Metrics, Creative & Formats, Data-driven, Personalization, Privacy & Security, Retail & E-Commerce
It seems that online merchants may not know their customers as well as they think, finds WorldPay [download page] in an April 2012 report. The survey asked more than 19,000 global online shoppers what it takes to bring them back to a site for a repeat purchase, and...Apr 26, 2012 | Analytics, Automated & MarTech, Asia-Pacific, Creative & Formats, Data-driven, Europe & Middle East, Social Media, Technology
Creativity is an important form of self-expression and has significant societal benefits, but today’s work environment is stifling, say the majority of respondents to an Adobe survey [pdf] released in April 2012. Examining the attitudes of 5,000 consumers across...Apr 26, 2012 | Analytics, Automated & MarTech, Asia-Pacific, Data-driven, Digital, Email, Local & Directories / Small Biz, Media & Entertainment, Mobile Phone, Personalization, Promotions, Coupons & Co-op, Retail & E-Commerce, Social Media, Technology, Telecom
Mobile location-based services (LBS) are poised to go mainstream, finds TNS in April 2012 survey results. Although use of LBS is not yet widespread, at 19% of the 48,000 mobile owners surveyed across 58 countries, 62% of those not currently using LBS say they are...Apr 25, 2012 | Broadcast & Cable
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average...