Apr 23, 2012 | Analytics, Automated & MarTech, Automotive, Boomers & Older, Brand Metrics, Data-driven, Food & Restaurants, Media & Entertainment, Promotions, Coupons & Co-op, Radio, Retail & E-Commerce, Youth & Gen X
Gas prices are causing consumers of all ages to re-evaluate their spending decisions, finds BIGinsight in an April 2012 report. When it comes to groceries, almost half of American adults say they are using coupons more often, while 44.3% are foregoing impulse...Apr 23, 2012 | Analytics, Automated & MarTech, Data-driven, Media & Entertainment, Mobile Phone, Radio, Retail & E-Commerce, Social Media, Technology, Television, Women
Mobile devices are playing an increasingly important part in the American mother’s purchase process, says BabyCenter in an April 2012 study conducted in partnership with Nielsen. Comparing results from the survey with results from one it released almost 6 months...Apr 20, 2012 | Analytics, Automated & MarTech, Boomers & Older, Data-driven, Household Income, Mobile Phone, Promotions, Coupons & Co-op, Social Media, Telecom, Travel & Hospitality, Women, Youth & Gen X
Smartphone owners are using their devices for a range of activities from reading email to performing in-store research, so it may not be a surprise that a majority are now accessing travel-related content on their devices, according to April 2012 comScore figures....Apr 20, 2012 | Analytics, Automated & MarTech, Brand Metrics, Data-driven, Digital, Media & Entertainment, Mobile Phone, Personalization, Retail & E-Commerce, Television
Online video ad campaigns have a variety of objectives, but chief among them is brand engagement, find Digiday and Adap.tv in an April 2012 report [download page]. Surveying more than 600 agencies, brands, publishers, ad networks, and DSPs, the companies find that...Apr 20, 2012 | Analytics, Automated & MarTech, Brand Metrics, Broadcast & Cable, Data-driven, Media & Entertainment, Sports, Television
Of the $72 billion spent on TV advertising in the US in 2011, almost one-fifth ($14 billion) was spent on 5 traditional prime time genres – drama, news, reality, sitcom, and sports – says Nielsen [pdf] in an April 2012 report. And among those genres,...