May 31, 2012 | Broadcast & Cable
Source: Nielsen. Viewing estimates on this page include Live viewing and DVR playback on the Same Day, defined as 3am-3am. Ratings are the percentage of TV homes in the U.S. tuned into television.May 31, 2012 | Analytics, Automated & MarTech, Data-driven, Financial Services, Personalization, Social Media, Technology, Uncategorized
Although many C-suite executives say that digital business trends such as big data and social media marketing are a corporate priority, a variety of factors appear to be holding back their ability to take advantage of the potential presented by these new technologies,...May 31, 2012 | Analytics, Automated & MarTech, Data-driven, Digital, Media & Entertainment, Mobile Phone, Technology, Television, Videogames
Attaining maximum online video revenue is a simple equation: serving more ads without disrupting viewer engagement, says Ooyala [download page] in a May 2012 report. Optimizing ad load (the number of ads per play) is one way to go about this, but publishers may not be...May 31, 2012 | Email, Financial Services, Media & Entertainment, Mobile Phone, Paid Search, Search Engine Optimization, Social Media, Uncategorized
2 in 5 marketers and service providers say their direct and digitally-driven spending grew in Q1 2012 when compared to Q4 2011, almost double the 22.2% who reported decreases over the same period, according to a study released in May 2012 by the Direct Marketing...