May 29, 2012 | Analytics, Automated & MarTech, Automotive, CPG & FMCG, Data-driven, Digital, Email, Media & Entertainment, Retail & E-Commerce, Videogames
Consumer goods manufacturers had the most success among various verticals in getting their video ads viewed in 2011, finds a PointRoll study [pdf] released in May 2012. Consumer goods ads were fully completed 48% of the time, and at least halfway completed 64% of the...May 29, 2012 | Agency Business, Analytics, Automated & MarTech, Brand Metrics, Customer Service & Experience, Data-driven
It’s no secret that consumers don’t like to be kept on hold when calling a brand, and data from a May 2012 Ifbyphone survey [pdf] confirms that they have their limits. In fact, roughly 4 in 5 respondents indicated they had either abandoned a brand due to...May 25, 2012 | Government & Politics, Media & Entertainment, Out-of-Home
Out of home (OOH) advertising revenue rose 4.5% in the first quarter of 2012 compared to the same period in 2011, accounting for more than $1.4 billion, according to the Outdoor Advertising Association of America (OAAA). The increase in revenue highlights steady...May 25, 2012 | Analytics, Automated & MarTech, Newspapers, Paid Search, Women
Five out of six US Internet users checked the news in April 2012, a growth of 12%? over March. Their second priority: Fashion/Beauty/Style, with 9% growth. Those figures [pdf] according to comScore, which has released its monthly analysis of US web activity at the top...May 25, 2012 | Digital, Paid Search, Search Engine Optimization, Social Media, Uncategorized
The majority of UK companies are missing out on marketing opportunities presented by Google+, with only a third of companies (33%) having set up a brand page and over half (56%) having done nothing to adapt their search marketing efforts, according to research by...