Jun 22, 2012 | Asia-Pacific, Europe & Middle East, Financial Services, Global & Regional, Staffing, Uncategorized
Sentiment regarding budgets took a steep fall among global marketers, finds Warc [pdf] in its June 2012 Global Marketing Index (GMI). The budget component score of the index fell to 47.3 in June, down from 50.3 in May and 53.7 in April, as marketers’ confidence...Jun 22, 2012 | Analytics, Automated & MarTech, Brand Metrics, Data-driven, Europe & Middle East, Social Media
American and European bloggers are relatively in agreement when it comes to the most effective ways to drive traffic to their blogs, both citing frequent updates and promotion on social networks as their top 2, per an Overblog study released in June 2012. Yet, when it...Jun 22, 2012 | Analytics, Automated & MarTech, Brand Metrics, Data-driven, Digital, Paid Search, Retail & E-Commerce, Social Media
While 33% of the most-engaging YouTube campaigns run under 30 seconds, only 11% of campaigns by volume run that length, per findings from a Yesmail Interactive study [download page] released in June 2012. And although YouTube campaigns rose sharply over the 3-month...Jun 22, 2012 | Brand Metrics, Food & Restaurants, Radio, Travel & Hospitality
Customer satisfaction with full-service restaurants has dipped this year, and for the first time is on par with fast food establishments, according to the American Customer Satisfaction Index (ACSI). The index for full-service restaurants fell 2 points to 80 on...Jun 21, 2012 | Broadcast & Cable
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average...