Jul 27, 2012 | Analytics, Automated & MarTech, Brand Metrics, Data-driven, Digital, Hispanic, Media & Entertainment, Mobile Phone, Retail & E-Commerce, Social Media, Television
Hispanics appear to be more responsive to digital advertising than non-Hispanics, per results [pdf] of a July 2012 study from Terra, conducted by comScore. This responsiveness ranges from brand recall to action: they are 80% more likely to say that they usually...Jul 27, 2012 | Brand Metrics, Broadcast & Cable, Europe & Middle East, Global & Regional, Media & Entertainment, Mobile Phone, Newspapers, Out-of-Home, Social Media, Sponsorships, Sports, Television, Youth & Gen X
Among consumers who plan to watch the 2012 London Olympics, more than half wrongly believe that Nike is an official sponsor, according to a survey released in July by Research Now. Respondents from the US, Canada, UK, France, Germany and Australia are confused about...Jul 26, 2012 | Broadcast & Cable
Source: Nielsen. Viewing estimates on this page include Live viewing and DVR playback on the Same Day, defined as 3am-3am. Ratings are the percentage of TV homes in the U.S. tuned into television.Jul 26, 2012 | Broadcast & Cable
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average...