Archives by date

August 2012

Top 10 Brand Movers, July 2012

August 31, 2012

Note: Compete‘s clickstream data are collected from a 2,000,000 member panel of U.S. Internet users (about a 1% sample), using diverse sources. Using statistical normalization methodology, Compete creates precise projections of the behavior of the entire U.S. Internet browser population on monthly and weekly basis. In addition, Compete provides daily  Read More »

Email Volume Up 10.1% Y-O-Y in Q2; Mixed Results for Most Metrics

August 31, 2012

experianmktgsvcs-email-volume-variance-q2-2012-august2012.pngEmail volume rose 10.1% year-over-year in Q2, though the quarter-over-quarter rise was more muted, at 2%, according to [download page] the Experian CheetahMail 2012 Q2 email benchmark report. The travel industry saw standout year-over-year volume growth of 41.3%, with the consumer products and services (19%) and media and entertainment (16.9%) industries also seeing solid volume growth. Read more »

Smartphones Launch 65% Of Multi-Device Shopping Journeys

August 31, 2012

google-multi-device-path-to-purchase-august2012.pngOnline shopping takes place across multiple screens, according to [pdf] August 2012 research conducted by Sterling Brands and Ipsos on behalf of Google. The survey found 2 in 3 respondents using multiple devices sequentially to shop online, with the path to purchase beginning on a smartphone for 65% of those respondents. Of those beginning the shopping process on a smartphone, 61% continued on a PC or laptop, and 4% continued on a tablet. Read more »

Half of Online Consumers Have Bought a Grocery Product Online

August 31, 2012

nielsen-online-usage-grocery-shopping-activities-august2012.png49% of more than 28,000 online consumers in 56 countries around the world surveyed in Q1 2012 said they had bought a grocery product online in the previous month, per results from a Nielsen study released in August 2012. The internet also counted as a resource for 61% of respondents to conduct grocery shopping research, such as checking prices and reading consumers reviews. Read more »

Telecom Marketers See Need to Build Better Customer Relationships

August 31, 2012

cmocouncil-telecom-marketers-top-customer-engagement-priorities-august2012.pngTelecommunications marketers are seeing a need to forge stronger relationships with their customers, per results [download page] from a CMO Council survey sponsored by Ricoh. Asked their top 3 customer engagement priorities for the year ahead, 47% said they would focus on retaining relationships and building stronger affinity with existing customers, while 40% plan to improve the relevance and value of communication and content. Read more »

Top 10 Network TV Engagement, Week of Aug 13-19, 2012

August 30, 2012

Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min,  Read More »

Top 10 Cable TV Engagement, Week of Aug 13-19, 2012

August 30, 2012

Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min,  Read More »

B2C, B2B Marketers’ Lead & Sales Gen Success Differ Across SocNets

August 30, 2012

webmarketing123-revenue-opportunities-from-social-media-august2012.png9 in 10 digital marketers are spending on social media, and 8 in 10 say they have generated leads or sales from their activities, with performance varying by company type and social network, per results [download page] from a Webmarketing123 survey. Some 39% of B2B marketers report generating leads from Facebook, and 19% report generating sales from the social network, Somewhat predictably, B2C marketers have far higher success with Facebook, with 67% generating leads and 39% generating sales. Read more »

TV Prompts Searches For Some Multi-Screen Users

August 30, 2012

google-tv-catalyst-for-search-august2012.pngTV is a significant catalyst for search on both smartphones and computers (PCs and laptops), according to [pdf] August 2012 research conducted by Sterling Brands and Ipsos on behalf of Google. Among the study's multi-screen participants (such as those who use a smartphone while watching TV), 22% of smartphone searches were prompted as a result of watching TV. 17% were the result of seeing a TV commercial, and 7% from seeing a TV program (crossover between the two resulted in a total less than 24%). Read more »

Entertainment Advertisers Leverage Video in Mobile Campaigns

August 30, 2012

millenial-media-entertainment-campaign-action-mix-2011-aug2012.pngEntertainment advertisers on the Millennial Media mobile network are actively incorporating video into their campaigns, according to the latest Scorecard for Mobile Advertising Reach and Targeting (SMART) report. Watching video accounted for 71% of the post-click campaign action mix for entertainment advertisers in 2011, far higher than the 24% figure for the average advertiser campaign. This focus is unsurprising, given that 55% of campaign goals centered on product launch and release, with theatrical releases accounting for 43% of spending for the vertical. Read more »