Archives by date

September 2012

US Mobile Commerce Sales to Double This Year

September 28, 2012

US mobile commerce (m-commerce) sales will grow 98.6% this year over 2011 to reach $20.85 billion, according to September projections by Internet Retailer. Overall, mobile commerce is expected to account for 9.2% of US e-commerce sales, up from 5.4% in 2011, driven in part by widespread adoption of tablets and smartphones. Read more »

Catchy Headlines The Biggest Draw For News Article Readers

September 28, 2012

Visually-focused content may be on the rise, but a catchy headline is still the biggest factor enticing Americans to read an online or print news article, according to new research released in September. Harris Interactive asked more than 2,000 adults what factors would make them more likely to read an article, with a catchy headline (54%) coming out on top, beating an interesting picture with the article (44%) and interesting data or research which supports the article (43%). Read more »

Consumers Give Mobile Sites The Nod Over Apps As M-Commerce Rises

September 28, 2012

Asked whether they would prefer to use a mobile website or application when shopping on a mobile device, 61% of survey respondents from the US chose a mobile website, while an even larger share (68%) of UK respondents expressed the same preference, finds Econsultancy [download page] in a September 2012 report. Still, this preference may not translate into actual measured purchase behavior across these options, as only about one-quarter of respondents report having actually made a purchase using a mobile device. Read more »

Halloween Per-Person Spending to Rise 10% This Year

September 28, 2012

The average American adult will spend $79.82 on Halloween-related items such as decorations, costumes, and candy this year, up 10% from $72.31 last year, according to data released in September by the National Retail Federation (NRF) and BIGinsight. Total Halloween spending is expected to reach $8 billion, a healthy 16.6% increase from $6.86 billion last year. Read more »

Top 10 Cable TV Engagement, Week of Sep 10-16, 2012

September 27, 2012

Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min,  Read More »

Top 10 Broadcast TV Engagement, Week of Sep 10-16, 2012

September 27, 2012

Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min,  Read More »

Smartphone Users Reward Mobile-Friendly Sites, Punish Laggards

September 27, 2012

Most smartphone users say they're more likely to make a purchase at a mobile-friendly site, but that they're quick to move to a competitor if they don't like the site experience they encounter, finds Google in new research conducted by Sterling Research and SmithGeiger. Two-thirds of the smartphone internet users surveyed said they were more likely to buy from a mobile-friendly site, and three-quarters would return to one in the future. Read more »

Multichannel Retail Very Important to 4 in 10 US Internet Users

September 27, 2012

As smartphone penetration grows and the internet becomes an ever more critical shopping medium, it's not surprising that consumers are placing significant value on the ability to purchase from a retailer through different channels. According to a new report [download page] from Econsultancy, 4 in 10 survey respondents from the US and UK say it is very important for retailers to offer them the ability to purchase elsewhere than just in-store (i.e. via online or mobile). Read more »

Branded Products Still Preferred by Consumers, Regardless of Income Level

September 27, 2012

Branded products still account for the bulk of consumer packaged goods (CPG) purchases across all income strata, finds Nielsen [download page] in a September 2012 report, and the variance among income levels is relatively minor. For the 52-week period ending in late February 2012, and using dry grocery edible goods as an example, branded products represented 83% of unit sales to upper-income households (100k+), 79% to middle-income households ($30k-$100k), and 76% to lower-income households (<$30k). Read more »

Tablet Share of Paid Search Dollars Steady in Q3; Engagement Tops PCs

September 27, 2012

Mobile search advertising budgets continued to grow in Q3, although at a slower rate than in previous quarters, per a September report [download page] from IgnitionOne. In Q3, US mobile search grew to 16.3% of total search budgets, from 14% in Q2 and 12.3% in Q1, with a year-over-year increase in spend of 167.5%. Still, that was just half of Q2’s 333% growth. Read more »