Sep 26, 2012 | African-American, Boomers & Older, Hispanic, Household Income, Men, Staffing, Women, Youth & Gen X
The majority of American “Affluents” (adults who live in households with at least $100,000 in annual household income) are Millennials and Generation Xers, per results from an Ipsos MediaCT study released in September. Specifically, one-third belong to Gen...Sep 26, 2012 | Analytics, Automated & MarTech, Data-driven, Digital, Men, Personalization, Social Media, Women
53% of Facebook ad dollars are spent targeting men, compared to 47% targeting women, according to [download page] new research from Kenshoo Social and Resolution Media. This budgetary preference comes despite the Facebook audience skewing female (58%), and leads to a...Sep 26, 2012 | Household Income, Mobile Phone, Retail & E-Commerce, Social Media
Among smartphone owners, income level and mobile media consumption appear to positively correlate, with wealthier device owners more likely than their lower-income counterparts to engage in each of 6 activities identified, finds Nielsen [download page] in a September...Sep 26, 2012 | Analytics, Automated & MarTech, Data-driven, Food & Restaurants, Household Income, Media & Entertainment, Mobile Phone, Radio, Retail & E-Commerce, Television
AM/FM radio delivers the largest reach of any medium before the peak shopping hour of 1PM ”“ 2PM, find Arbitron and MBI Touchpoints in a September 2012 report. AM/FM radio reaches 31% of American consumers aged 25-54 in the hour before that peak shopping time, which...Sep 25, 2012 | Entertainment & New Release Movies
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