Oct 26, 2012 | Analytics, Automated & MarTech, Data-driven, Digital, Email, Men, Paid Search, Social Media, Television, Women
Ads should tell a unique story rather than just try to sell, agree 73% of US consumers. That’s one in a series of findings [pdf] from Adobe and Edelman Berland on consumer attitudes towards marketing and advertising. Respondents were presented with 17 statements...Oct 26, 2012 | Digital, Social Media
New research finds [download page] that customers who participate in a brand’s social community are likely to show higher transaction volume in the weeks following the event that spurred their engagement. Using Canada’s AIR MILES rewards program as a case...Oct 26, 2012 | Analytics, Automated & MarTech, Asia-Pacific, Connected Device Comparisons, Data-driven, Digital, Financial Services, Global & Regional, Media & Entertainment, Mobile Phone, Social Media, Sports
Among mobile platforms, Apple’s iOS leads in monetization performance on the Opera Advertising mobile platform, as Opera details [download page] in a report covering platform activity in Q3. iOS devices’ average effective cost-per-thousand impressions...Oct 25, 2012 | Broadcast & Cable, Television
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average...Oct 25, 2012 | Broadcast & Cable, Television
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average...