Oct 25, 2012 | Analytics, Automated & MarTech, Data-driven, Digital, Social Media
Almost two-thirds of professionals around the world say that the use of information (including big data) and analytics is creating a competitive advantage for their organizations. But ask these professionals to define big data, and all consensus is thrown out the...Oct 25, 2012 | Digital, Magazines, Media & Entertainment, Mobile Phone, Newspapers, Out-of-Home, Radio, Social Media, Television
Online advertising revenues are growing more quickly than traditional media revenues. But consumers and marketers both rate traditional sources, including TV and print publications, as best for marketing and advertising, well ahead of any digital media, according to...Oct 25, 2012 | B2B, Email, Mobile Phone, Social Media, Trade Shows & Events
B2B marketers are almost universally using social media to distribute content, but less than half rate it as effective, according to [download page] a new study from the Content Marketing Institute (CMI) and MarketingProfs. Instead, good old face-to-face contact still...Oct 25, 2012 | Analytics, Automated & MarTech, Data-driven, Digital, Retail & E-Commerce
Americans looked to incentive sites in greater numbers last month to help them save money, according to the latest comScore Media Metrix data. The number of unique visitors to incentive sites grew by 7% month-over-month, reaching 24.6 million, the second...Oct 24, 2012 | Analytics, Automated & MarTech, Brand Metrics, Data-driven, Financial Services, Social Media, Uncategorized, Women
7 in 10 American mothers with children up to 12 years old make recommendations about brands, products and services to other mothers at least monthly, according to [download page] a study released October 2012 by The 360PR MomSquad and Mom It Forward. Fully half make...