Oct 23, 2012 | Data-driven, Digital, Europe & Middle East, Global & Regional, Men, Personalization, Privacy & Security, Social Media, Women, Youth & Gen X
Almost 6 in 10 American adults surveyed online by Ipsos say they would like the ads on their social networking pages to be tailored to their specific needs, according to [download page] new data released in October. Still, 42% would prefer that those ads be more...Oct 23, 2012 | Digital, Household Income, Local & Directories / Small Biz, Magazines, Men, Mobile Phone, Retail & E-Commerce, Youth & Gen X
3 in 10 tablet owners say they are very interested in ads appearing in shopping and retail applications, according to new data provided by GfK MRI. That interest shows a clear generational trend, highest among Millennials (40%) and lowest among Boomers (19%). Beyond...Oct 23, 2012 | Brand Metrics, Data-driven, Digital, Household Income, Mobile Phone, Personalization, Promotions, Coupons & Co-op, Radio, Youth & Gen X
Most digital audio listeners don’t mind ads in exchange for free access to stations, and many are willing to share personal information for more relevant messages, finds TargetSpot [pdf] in a new report. Not only do these listeners appear generally open to...Oct 22, 2012 | Brand Metrics, Digital, PR, Social Media
The average number of followers boasted by Twitter users that mention top brands grew sharply in the first half (H1) of 2012, according to [download page] the Bazaarvoice Conversation Index Vol. 5, released October 2012. The average number of followers jumped from...