Archives by date

November 2012

Top 10 Cable TV Engagement, Week of Nov 12-18, 2012

November 30, 2012

Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min,  Read More »

Top 10 Broadcast TV Engagement, Week of Nov 12-18, 2012

November 30, 2012

Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min,  Read More »

40% of Hispanics Are Under 21 Years of Age

November 30, 2012

Of the major races and ethnicities in the US, Hispanics are by far the youngest on average, according to new figures released by the US Census Bureau. A whopping 40.1% of Hispanics were under 21 years old in 2011 - compared to 28.6% of the population as a whole. In fact, the median age of a Hispanic American in 2011 was 27, almost 10 years younger than the median 36.8 for the overall population. The "white alone" population counted as the oldest - with 40.2% aged 45 or older. Read more »

Ad Agencies Now Almost Universally Using Social Media for Client Campaigns

November 30, 2012

91.9% of agencies say they're tapping social media for their clients' campaigns, finds the latest quarterly survey from STRATA covering Q3 2012. That's up from 88.7% in Q3 2011 and 86.4% in Q3 2010. The survey finds that emerging platforms such as Pinterest and Google+ are gaining traction, although Facebook, predictably, remains most commonly used. Read more »

Most Americans OK With Ad-Supported Internet Content

November 30, 2012

At 27%, just over one-quarter of 18-64-year-old online Americans would be willing to pay a reasonable fee to watch completely advertising and commercial-free online content, according to [download page] Ipsos online survey results released November 2012. Compared to the global figure of 33%, that makes Americans more accepting of ad-supported internet content. Read more »

Chinese Connoisseurs Go Online To Research, Select Luxury Goods

November 30, 2012

Luxury goods buyers in the Greater China Region (including Mainland China, Hong Kong and Taiwan) heavily use the internet to make selections, making a sound online strategy imperative for marketers moving into that rapidly expanding market,¬†according to [download page] Microsoft Advertising in November 2012 survey findings. 92% of respondents use online sources to learn about luxury products, and 81% to make a purchase decision. 72% use it for brand engagement, strongly agreeing that the internet is key to staying up-to-date with luxury brands. Read more »

About 1 in 3 Cos. Say They Have A Team Working Exclusively on Social

November 29, 2012

Social media duties are treated more as add-on job functions, and don't often get a dedicated internal team,¬†details a [download page] new Ragan/NASDAQ OMX Corporate Solutions survey. 65% of the survey respondents - the majority of whom hail from organizations that employ more than 100 people - said that social media tasks are assigned on top of current job responsibilities. 27% said they have an internal team that works exclusively on social media, while an additional 5% said they have both an internal department and use an outside agency or partner. Read more »

Mobile Ads Generally Disliked, But Seen Effective

November 29, 2012

Smartphone and tablet owners may love their devices, but they're not all that fond of advertising on them,¬†according to [download page] the AdReaction 2012 report released by Millward Brown in November 2012. Asked their attitudes toward 21 different advertising types, smartphone and/or tablet owners from 18 countries were most likely to view TV and radio ads favorably, at 51% each, followed by magazine ads (50%), billboard ads (47%), and newspaper ads (47%). Mobile ads came in 19th in favorability. Read more »

TV Spurs Product Searches on Tablets

November 29, 2012

As TV becomes increasingly one part of a multi-screen experience, new research shows that the marriage of TV and tablets can be a boon for advertisers. 7 in 10 tablet owners say that when they see a product they're interested in on TV, they use their tablet to get more information, found [download page] Harris Interactive in a report conducted on behalf of The Search Agency. This tendency is highest among the 35-44 (81%) and 18-34 (71%) age groups, and drops to a slight majority among older tablet owners. Read more »

Tablets, E-Readers Accounting For Growing Share of Mobile Ad Impressions

November 29, 2012

Fueled by the rapid adoption of tablets and their increased availability, non-phone connected devices (e.g. tablets, e-readers) are accounting for an increasing share of connected device ad impressions on the Millennial Media platform, according to the network's November Mobile Mix report. In Q3, 1 in 5 impressions came from non-phone connected devices, up only slightly from Q2's 19%, but marking a 6% point upward swing from Q3 2011. Read more »