Archives by date

December 2012

Top 10 Cable Television Programs, Week of Dec 17, 2012

December 31, 2012

Nielsen. Viewing estimates on this page include Live viewing and DVR playback on the Same Day, defined as 3am-3am. Ratings are the percentage of TV homes in the U.S. tuned into television.  Read More »

Top 10 Network Television Programs, Week of Dec 17, 2012

December 31, 2012

Nielsen. Broadcast primetime programs. Viewing estimates on this page include Live viewing and DVR playback on the Same Day, defined as 3am-3am. Ratings are the percentage of TV homes in the U.S. tuned into television.  Read More »

Christmas Day Sees Jump in Tablet Activations, Retail Site Visits

December 28, 2012

Flurry-Smart-Device-Activations-Christmas-Day-2012-Dec2012Online traffic to the top 500 retail sites in the US increased by 27% year-over-year on Christmas Day, details Experian Marketing Services in newly released insights. Amazon.com, the top-rated site for customer satisfaction, was easily the most-visited retail property, with almost 25 million total visits, excluding mobile traffic. Searches for tablets drove traffic to Amazon.com, Apple iTunes, and Apple.com, each of which saw an increase in total visits. That coincides with a record day in smart device activations, according to new research from Flurry, 51% of those activations being tablets. Read more »

Print Book Readership Continues to Decline; E-Books Increase in Popularity

December 28, 2012

Screen Shot 2012-12-28 at 9.57.54 AMThe proportion of Americans aged 16 or older who claim to have read a printed book in the past 12 months has dropped to 67% from 72% a year earlier, finds the [pdf] Pew Research Center's Internet & American Life Project. At the same time, 23% of survey respondents said they had read an e-book in the past 12 months, up from 16% the prior year. Overall, three-quarters of the 16 and over population said they had read a book in any form in the past 12 months. Read more »

8 in 10 Americans Agree That Online Reviews Influence Their Purchases

December 27, 2012

Ipsos-US-Purchase-Influence-Product-Reviews-Dec201278% of online Americans aged 18-64 agree that online reviews help them decide whether or not to purchase a product, including roughly one-third who very much agree, according to survey results released in December by Ipsos Open Thinking Exchange (OTX). Compared to the global average of 69%, Americans are 13% more likely to agree that online product reviews influence their purchases. Read more »

Amazon Tops Holiday E-Retail Customer Satisfaction Index, Again

December 27, 2012

ForeSee-E-Retailer-Customer-Satisfaction-Scores-Dec2012For the second consecutive year, Amazon has set the bar high for e-retail customer satisfaction, finds ForeSee. Results from the 8th annual "E-Retail Satisfaction Index (US Holiday Edition)" indicate that Amazon maintained its leading index score of 88 (on a 100-point scale) from last year, the highest score since the study began in 2005. Overall, 27 of the top 100 e-retailers (as per Internet Retailer) scored at or above 80, ForeSee's threshold for excellence. Read more »

Top 10 Cable TV Engagement, Week of Dec 3-9, 2012

December 26, 2012

Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min,  Read More »

Top 10 Broadcast TV Engagement, Week of Dec 3-9, 2012

December 26, 2012

Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min,  Read More »

Top 10 Cable Television Programs, Week of Dec 10, 2012

December 26, 2012

Nielsen. Viewing estimates on this page include Live viewing and DVR playback on the Same Day, defined as 3am-3am. Ratings are the percentage of TV homes in the U.S. tuned into television.  Read More »

Top 10 Network Television Programs, Week of Dec 10, 2012

December 26, 2012

Nielsen. Broadcast primetime programs. Viewing estimates on this page include Live viewing and DVR playback on the Same Day, defined as 3am-3am. Ratings are the percentage of TV homes in the U.S. tuned into television.  Read More »