Dec 21, 2012 | Analytics, Automated & MarTech, Data-driven, Digital, Retail & E-Commerce
An impressive 87% of the online population visited a retail site in November as the holiday season began, according to [download page] the latest data from the comScore Media Metrix. After holding down 3 of the top 10 fastest-growing site categories in October, retail...Dec 21, 2012 | Asia-Pacific, Creative & Formats, Customer Service & Experience, Europe & Middle East, Financial Services, Global & Regional, Local & Directories / Small Biz, Media & Entertainment, Staffing, Uncategorized
Marketers around the world are generally optimistic as 2012 draws to a close, finds Warc [pdf] in its latest Global Marketing Index (GMI). The index, which is comprised of budget, trading conditions, and staffing components, improved to a reading of 52.5 in December,...Dec 20, 2012 | Analytics, Automated & MarTech, Brand Metrics, Data-driven, Digital, Email, Financial Services, Men, Mobile Phone, Newspapers, Promotions, Coupons & Co-op, Radio, Retail & E-Commerce, Social Media, Technology, Television, Uncategorized, Women
If there was ever any indication that the holiday period is in full, unfettered swing (aside from today’s date), it would be the latest figures from comScore, which show $35 billion in retail e-commerce spending for the season-to-date, including the first $7...Dec 20, 2012 | Digital, Financial Services, Uncategorized
Online ad revenues continue to climb at double-digit rates, growing 18% year-over-year in Q3 from $7.82 billion to $9.26 billion, according to the latest quarterly revenue report from the Internet Advertising Bureau and PricewaterhouseCoopers. That makes Q3 the...Dec 20, 2012 | Boomers & Older, Digital, Household Income, Mobile Phone, Promotions, Coupons & Co-op, Retail & E-Commerce, Social Media, Youth & Gen X
Virtually all (98%) affluent consumers use the internet to shop and make purchases, finds Unity Marketing [download page] in a new study released in December. Yet many have shied away from mobile commerce, although that appears to be changing. The affluents surveyed,...