Archives by date

January 2013

Top 10 Cable TV Engagement, Week of Jan 14-20, 2013

January 31, 2013

Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min,  Read More »

Top 10 Broadcast TV Engagement, Week of Jan 14-20, 2013

January 31, 2013

Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min,  Read More »

Newspapers Still As Popular As SocNets in the US

January 31, 2013

KPMG-Top-Offline-Online-Activities-US-Jan2013Newspaper ad revenues are tumbling, and one-third of marketers recently said they're shifting focus away from this medium. At the same time, consumers are spending large chunks of time on social media, something not lost on marketers. But surprise, according to at least one survey [pdf], newspapers remain just as popular among Americans as social networks. That survey, from KPMG International, found that in the past month, 58% of US respondents read a newspaper, while 57% visited a social networking or blogging site. Read more »

Unexpected Delivery Costs The Top Reason Consumers Abandon Online Purchases

January 31, 2013

LivePerson-Top-Reasons-Abandoning-Online-Purchase-Jan2013More retailers are trying to lure back cart abandoners via email, and it benefits them to know what's causing these consumers to abandon their online purchases in the first case. According to survey results [download page] from LivePerson, the top reason why online shoppers abandon a purchase is due to encountering unexpected delivery costs, cited by 70% of respondents across the 5 major Western markets studied (including 71% in the US). Read more »

Advertisers Approach Social Media Buys With Branding Goals in Mind

January 31, 2013

Vizu-Paid-Social-Media-Ad-Objectives-Jan2013Asked the objectives behind their social media advertising, 45% of advertisers surveyed by Vizu [download page] said their primary purpose was branding-related, compared to just 14% who said their primary goal was direct-response related. That aligns with research released in July 2012 by Ad Age, which found that marketers using Facebook ads were doing so primarily for awareness, with far fewer listing site traffic as a primary goal. Read more »

Brands Responding to More Queries on Facebook

January 31, 2013

Socialbakers-Facebook-Brand-Response-Rates-Q2-Q4-2012-Jan2013Brands are getting better at responding to questions posed to them on Facebook, although they still have room to improve, according to new data from Socialbakers. As the volume of questions posted to Facebook brands grew by 26% between Q2 and Q4 2012, Socialbakers finds that 55% of those questions were answered, a healthy rise from 48% in Q3 and just 30% in Q2. Still, that means that brands are leaving an average of 45% of questions posed on Facebook to them unanswered. Read more »

Top Cities for Digital Coupon Use Located in the South

January 31, 2013

Coupons.com-Most-Frugal-US-Cities-in-2012-Jan2013The top 5 cities for digital coupon use in 2012 were all located in the South, per results from the Coupons.com 2012 Savings Index. Atlanta ranked as the top city for digital coupon use for the fourth consecutive year, ahead of Orlando, Tampa, Nashville, and Charlotte. Atlanta surrendered its top ranking, though, when looking at the list of top 5 "most on-the-go frugal cities" (measured by usage of Coupons.com's GroceryIQ and Coupons.com mobile applications). Orlando occupied the top spot on that list, followed by Nashville, Atlanta, Tampa, and Dallas. Read more »

Facebook’s Mobile User Base – and Share of Ad Revenues – Keeps Growing

January 31, 2013

Facebook-Mobile-MAUs-Q410-Q412-Jan2013Facebook reported its Q4 earnings yesterday (news only to those living under a rock), and mobile is the resulting topic of conversation. Indeed, of the many interesting pieces of data contained in the release, one result highlighted by Facebook itself in its press release is that its mobile daily active users (DAUs) surpassed its web DAUs for the first time during Q4, though the release and accompanying slides did not provide exact figures for mobile DAUs. But the company provided data on mobile monthly active users, showing a 57% year-over-year rise in Q4. Read more »

Social Media Ad Buyers Still Skeptical About Effectiveness

January 30, 2013

Vizu-Paid-Social-Media-Ad-Effectiveness-Jan2013A survey commissioned by Vizu [download page] of more than 500 US digital marketing and media professionals finds that 64% will be increasing their paid social media advertising budgets this year, primarily by modest amounts. While that's a positive sign of growth for paid social ads, which command only 1-10% of online budgets for most of the respondents, some issues remain. Namely, presented with a choice of 4 attitudes towards the ads, less than one-third of the advertisers and agencies polled chose the response indicating that the ads are effective and produce measurable ROI. Read more »

Online Shoppers Spend More, Impulse Buy More Frequently In-Store

January 30, 2013

LivePerson-Frequency-of-Impulse-Shopping-InStore-v-Online-Jan2013E-commerce spending is rising at a rapid rate, and online retail is projected to significantly outgrow overall retail sales this year. Still, consumers appear to still be more comfortable spending larger amounts in-store than online, according to [download page] survey results from LivePerson. 61% of the online respondents from 5 major Western markets said they spend more in-store than online, compared to 21% who spend more online. When it comes to impulse buys, a whopping 77% said they at least sometimes indulge in this behavior in-store, compared to half who do so online. Read more »