Jan 29, 2013 | Financial Services, Staffing, Uncategorized
Only 46% of marketers say their teams are well equipped to handle new trends and technologies, per results from a survey by Aquent and the American Marketing Association (AMA). The study, which gauged marketing salaries and recruitment trends, also found that slightly...Jan 29, 2013 | Automotive, Financial Services, Household Income, Travel & Hospitality, Uncategorized
18% of affluents (adults 18+ with household income of at least $100k) plan to increase their luxury spending in the next 12 months, compared to 15% who expect to rein in such spending, finds Ipsos MediaCT in its latest Mendelsohn Affluent Barometer, conducted in...Jan 29, 2013 | Digital, Mobile Phone, Retail & E-Commerce
Consumers are spending far more time in retailer applications, per data from Flurry. Measuring time spent by consumers across 1,863 iOS and Android shopping apps from December 2011 to December 2012, Flurry finds that retailer apps saw a massive 525% jump in time...Jan 29, 2013 | Analytics, Automated & MarTech, Data-driven, Financial Services, Free-Standing Inserts & Circulars, Mobile Phone, Promotions, Coupons & Co-op, Retail & E-Commerce, Uncategorized
Despite a steady amount of CPG coupons distributed by marketers in 2012, US consumers redeemed 17.1% less coupons than in 2011, according to a study from NCH Marketing Services. Total consumer savings on CPG coupons declined by $800 million in 2012, to $3.7 billion,...Jan 29, 2013 | Digital, Retail & E-Commerce
9 in 10 American internet users (or 194 million Americans) visited a retail site in December, according to [download page] the latest data from the comScore Media Metrix. Retail sites represented 5 of the top 10 fastest-growing site categories in December, led by...