Jan 28, 2013 | Data-driven, Digital, Personalization, Privacy & Security
Just 5% of American adults believe that companies should have the right to track their activities whenever they’re online, while an opposing 28% feel that companies should never be able to track their online behavior, per results from a survey conducted by Ipsos...Jan 28, 2013 | Boomers & Older, Media & Entertainment, Search Engine Optimization, Social Media, Youth & Gen X
Traditional media and online search engines are the most trusted general news information sources around the world, trusted by 58% of respondents to the “2013 Edelman Trust Barometer.” But trust is certainly not homogeneous, differing by age and country....Jan 28, 2013 | Digital, Email, Financial Services, Mobile Phone, Privacy & Security, Retail & E-Commerce, Social Media
Roughly 9 in 10 online adults in the US worry about their privacy online at least sometimes, details TRUSTe in its “2013 US Consumer Confidence Index.” Those privacy fears extend to a range of popular online activities, with a high proportion at least...Jan 28, 2013 | Analytics, Automated & MarTech, Data-driven, Financial Services, Food & Restaurants, Promotions, Coupons & Co-op, Radio, Retail & E-Commerce, Uncategorized
After distributing 8.1% less coupons in 2011 than in 2010, CPG marketers held steady last year, distributing 305 billion coupons across all media, according to NCH Marketing Services. That 305 billion figure represents an 8.1% climb from 2008, but is down from a peak...Jan 28, 2013 | Brand Metrics, Search Engine Optimization, Television
Nielsen has released a new report [download page] looking at consumer attitudes to new products, finding that 1 in 2 survey respondents from around the world are generally willing to switch to new brands. But, respondents – who were surveyed online – also...