Feb 28, 2013 | Digital, Social Media
92% of the 2012 Inc. 500 companies use social media, ranging from popular tools such as LinkedIn (81%), Twitter (67%) and Facebook (67%) to emerging ones, such as foursquare (28%) and Pinterest (18%), according to a study released in January 2012 by the Center for...Feb 28, 2013 | Asia-Pacific, Digital, Financial Services, Mobile Phone, Uncategorized
Nielsen has released a report [download page] called “The Mobile Consumer: A Global Snapshot,” in which it examines device penetration, activities, and advertising across 10 countries. Among the findings, 24% of American smartphone users surveyed during Q2...Feb 28, 2013 | Connected Device Comparisons, Digital, Mobile Phone
In Q4 2012, 53.2% of time spent watching tablet video was with content running at least a half-hour in length, according to the latest quarterly video report from Ooyala. As the study notes, the increasing amount of time spent with long-form content signals more...Feb 28, 2013 | B2B, Brand Metrics
About 6 in 10 CMOs rate their company’s marketing excellence as “strong” or better, while just 1 in 10 rate it as “weak” (8%) or “very weak” (2.3%), according to [pdf] the latest installment of The CMO Survey, conducted by...Feb 28, 2013 | Digital, Local & Directories / Small Biz, Media & Entertainment, Radio
Radio revenues from local online advertising increased by 22% last year to $370.7 million, slightly outpacing overall local online advertising growth of 20%, according to a study conducted by Borrell Associates on behalf of the Radio Advertising Bureau. Radio still...