Feb 22, 2013 | Analytics, Automated & MarTech, Brand Metrics, Data-driven, Digital, Paid Search
Online video ad views fell from a peak of 11.3 billion in December 2012 to just 9.1 billion last month, a 19.5% decline, according to the latest figures from comScore. That mirrors a 22% drop between December 2011 and January 2012, suggesting that there is a seasonal...Feb 22, 2013 | Analytics, Automated & MarTech, Data-driven, Digital, Mobile Phone, Staffing
Mobile marketing budgets ought to increase this year, per results [download page] from a study conducted by Forrester Consulting on behalf of Acquent. 6 in 10 survey respondents – who were required to make or influence their company’s mobile marketing...Feb 22, 2013 | Connected Device Comparisons, Digital, Mobile Phone, Telecom
Smartphones counted as the leading devices on the Millennial Media network in 2012, according to [download page] the company’s year-in-review report. With 75% share of total ad impressions, the smartphone share grew by 7% points from 2011. Non-phone connected...Feb 22, 2013 | African-American, Hispanic
Action and adventure movies are the most likely to draw a crowd of moviegoers, finds Nielsen in newly released data. Asked the types of movies they like to see most in theaters, 61% of American moviegoers chose action and adventure flicks, with comedy (50%) rating as...Feb 21, 2013 | Digital, Email, Media & Entertainment, Out-of-Home, Radio, Search Engine Optimization, Social Media, Television, Trade Shows & Events
TV ads might get just a small share of SMB marketing budgets, but they’re perceived as extremely effective, according to results from a soon-to-be-released Vocus survey, conducted by Edge Research. The study found that 53% of respondents rated TV ads a top-2 box...