Mar 29, 2013 | Digital, Email, Mobile Phone, Social Media, Youth & Gen X
Here’s more evidence of smartphone addiction (to go with this, this, and this). According to a new survey from IDC, sponsored by Facebook, 89% of 18-24-year-old smartphone owners reach for their device within 15 minutes of waking up, and 74% reach for it...Mar 29, 2013 | Digital, Europe & Middle East, Media & Entertainment, Mobile Phone
A new study [pdf] from YuMe and Decipher examines consumer interaction with media content across laptops, tablets, and smartphones, concluding that the study participants (from the UK) are largely “device agnostic,” meaning that environment and context...Mar 29, 2013 | Brand Metrics, Digital, Social Media
The use of social technologies – whether social networking, video sharing, RSS, or some other form – might improve marketing effectiveness, but there are risks that need to be weighed alongside the benefits, according to [pdf] a report from McKinsey. Most...Mar 29, 2013 | Digital, Radio
Radio revenues will continue to shift in the next 5 years, as income from online advertising grows by about 10.8% annually versus 2.5% growth for over-the-air (OTA) revenues, forecasts BIA/Kelsey in a new report. Nevertheless, OTA revenues will continue to account for...Mar 29, 2013 | Asia-Pacific, Digital, Mobile Phone, Paid Search
The battle for the US search market tends to be viewed in the context of how Yahoo-Bing is faring against Google, but on a global basis, Baidu’s influence cannot be ignored. The search engine – which dominates the Chinese market to the tune of roughly 80%...