Mar 22, 2013 | Broadcast & Cable, Television
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average...Mar 22, 2013 | Broadcast & Cable, Television
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average...Mar 22, 2013 | Media & Entertainment, Mobile Phone, Television, Youth & Gen X
A recent MarketingCharts analysis of Nielsen data found slightly declining rates of traditional TV consumption among youth, with steadier rates among older Americans. But as TV increasingly becomes part of a multi-screen experience, how many viewers are multitasking?...Mar 22, 2013 | Data-driven, Digital, Email, Personalization
Personalized promotional and triggered emails deliver stronger open and click rates than their non-personalized counterparts, and also generate higher transaction rates and revenue per email, details Experian Marketing Services [download page] in a new study. For...Mar 22, 2013 | Boomers & Older, Financial Services, Food & Restaurants, Men, Mobile Phone, Radio, Retail & E-Commerce, Uncategorized, Women, Youth & Gen X
The average Easter celebrant is expected to spend $145.13 on items ranging from candy to clothes for this year’s Easter holiday, basically unchanged from last year’s $145.28, per results from a NRF survey conducted by BIGinsight. Total spending on Easter will rise...