Apr 30, 2013 | B2B, Digital, Financial Services, Staffing, Uncategorized
Fresh on the heels of a report finding that 4 in 10 global marketers around the world will be reallocating budgets to digital marketing (a report which itself came shortly after a US-based study indicating the same trend), a new study from Accenture has emerged...Apr 30, 2013 | Email, Paid Search, Social Media, Trade Shows & Events
Talking to people works, according to results from Ifbyphone’s “State of Marketing Measurement: Survey Report” [download page]. Asked to rate various marketing tools for their effectiveness in generating sales leads, respondents ranked inbound phone...Apr 30, 2013 | Asia-Pacific, Digital, Local & Directories / Small Biz, Mobile Phone, Paid Search
6 in 10 search marketers believe that it will be either much more (27%) or more (36%) important to rank in global search engines this year compared to last, according to results from BrightEdge’s “2013 Search Marketer Survey” [download page]. A key...Apr 30, 2013 | Agency Business, B2B
A survey of about 400 B2B salespeople and marketers around the world, conducted by Corporate Visions, has found that salespeople are not being armed with the right tools to deliver new product messages. In turn, almost 60% of respondents believe that only a minority...Apr 30, 2013 | Automotive, CPG & FMCG, Financial Services, Global & Regional, Media & Entertainment, Pharma & Healthcare, Telecom, Uncategorized
Global ad spending grew by 3.2% last year, but some sectors fared better than others, details Nielsen in further results released publicly from its Global AdView Pulse report. At the forefront of spending growth were the telecom and FMCG sectors, boosting expenditures...