Apr 29, 2013 | Boomers & Older, Connected Device Comparisons, Digital, Men, Mobile Phone, Women, Youth & Gen X
QR code scanning – once the domain of the younger crowd – is becoming more evenly distributed across various age groups, according to [download page] data released by ScanBuy. The company, which says it processed a new high of 6.7 million scans via...Apr 29, 2013 | Analytics, Automated & MarTech, Data-driven, Staffing
Marketing teams are as likely to employ a growth hacker as a product manager, suggests a new study [download page] by Ifbyphone. The report reveals that 25% of marketers surveyed indicate that their team employs a growth hacker (defined by the researchers as...Apr 29, 2013 | Digital, Retail & E-Commerce, Social Media
Pinterest is becoming a more influential source of social e-commerce referral traffic, per new data released by RichRelevance. Between the week ending December 10, 2012 and the week ending April 1, 2013, Pinterest’s share of social shopping sessions grew from 6%...Apr 29, 2013 | Digital, Search Engine Optimization, Social Media
31% of search marketers believe that social sharing of content will be a much more important means to improve rank this year than last, and another 49% believe it will be more important, according to results from the BrightEdge “2013 Search Marketer...Apr 29, 2013 | Digital, Email, Paid Search, Pharma & Healthcare, Retail & E-Commerce, Search Engine Optimization, Social Media, Travel & Hospitality
Google has released a customer journey to online purchase benchmark tool, providing insights as to where different marketing channels impact the customer journey. Based on transactional data collected from Google Analytics accounts with e-commerce tracking enabled,...