Apr 29, 2013 | Asia-Pacific, Digital, Europe & Middle East, Financial Services, Global & Regional, Magazines, Media & Entertainment, Newspapers, Out-of-Home, Paid Search, Radio, Television, Uncategorized
By 2015, the internet should account for 23.4% of global ad spending, details Zenith Optimedia in a new forecast. That’s up more than 5% points from last year’s 18%, and comes at the expense of almost all traditional media, none of which are slated to see...Apr 26, 2013 | Digital, Mobile Phone, Privacy & Security
Bot traffic is up again in Q1, even after a spike in Q4, says Solve Media in its latest Bot Traffic Market Advisory update. In Q1, 29% of web traffic was the result of bot traffic, up from 25% in Q4 and 10% in Q3. Activity deemed “suspicious” grew to 43%...Apr 26, 2013 | Digital, Paid Search
Online video ad views jumped to a record high of 13.2 billion in March, up about 33% month-over-month, details comScore in its latest Video Metrix data release. To put that 13.2 billion figure in context, it means that video ads accounted for one-quarter of all videos...Apr 26, 2013 | Agency Business, Analytics, Automated & MarTech, B2B, Brand Metrics, Data-driven, Digital, Financial Services, Uncategorized
41% of marketers say that inbound marketing demonstrates ROI for their company, compared to 9% who believe it doesn’t, according to HubSpot’s newly-released “State of Inbound Marketing 2013” report. But another one-third cannot (or do not)...Apr 26, 2013 | Data-driven, Digital, Local & Directories / Small Biz, Mobile Phone, Personalization, Promotions, Coupons & Co-op
More mobile location-based advertisers are using geo-fenced strategies, and new survey results from CouponCabin.com indicate that 20% of smartphone owners surveyed have visited a store after receiving notification that specials, coupons, or deals were available...