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Millennials and Alcohol: Who’s Drinking What?May 31, 2013

71% of American adults aged 21 and older drink some type of alcohol, whether that be beer, hard cider, liquor, wine, or wine coolers, and Millennials (21-34) make up 27% of that group, according to [pdf] a study from Scarborough. The researchers, dubbing... READ MORE

CEOs on Social Boost Credibility, Say Senior Execs

More CEOs are taking to social media, according to [pdf] a new survey from Weber Shandwick. Executives from around the world surveyed about their CEOs’ social media usage forecast a 50% increase in CEO participation in social media over the next 5... READ MORE

Samsung Said Besting Apple in Q1 Mobile Ad Performance

Samsung mobile devices on the whole sported higher click-through rates than the iPhone in the US and UK during Q1, reversing a long-standing trend and marking a “highly significant” moment, per new data [pdf] from Adfonic. With a CTR index of... READ MORE

Lack of Optimization Discourages Tablet Shoppers

A recent survey from Kentico Software revealed that many smartphone and tablet owners won’t return to websites not optimized for their devices. New data from TheFind shows another side to this problem.  The survey of tablet owners found that among... READ MORE

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