Archives by date

May 2013

Millennials and Alcohol: Who’s Drinking What?

May 31, 2013

Scarborough-Millennial-Alcohol-Drinkers-May201371% of American adults aged 21 and older drink some type of alcohol, whether that be beer, hard cider, liquor, wine, or wine coolers, and Millennials (21-34) make up 27% of that group, according to [pdf] a study from Scarborough. The researchers, dubbing this group "Shaken and Stirred Millennials," examine some of their characteristics, as well as their purchasing and media habits. Read more »

CEOs on Social Boost Credibility, Say Senior Execs

May 31, 2013

WeberShandwick-Benefits-CEO-Social-Participation-May2013More CEOs are taking to social media, according to [pdf] a new survey from Weber Shandwick. Executives from around the world surveyed about their CEOs' social media usage forecast a 50% increase in CEO participation in social media over the next 5 years, from 42% to 63%. Those executives who have a "social CEO" report feeling inspired (52%), technologically advanced (46%) and proud (41%) as a result, and are more likely than other executives to describe their leaders as forward-looking, effective, and good communicators. Read more »

1 in 2 Smartphone and Tablet Owners Say They Prefer Them to PCs For Web Access

May 31, 2013

Prosper-Web-Access-Preferences-by-Device-May2013A survey of adult smartphone and tablet owners by Prosper Mobile Insights [registration required] has found that 35% prefer to access the internet via a smartphone and 14% via a tablet, meaning that only a bare majority still prefer to use their desktop or laptop computer. In fact, a slight majority of male respondents prefer to access the internet via a smartphone (36.9%) or tablet (14.9%). Females lean a little more heavily towards the desktop or laptop, as fewer prefer to rely on their smartphones (32.7%). Read more »

Samsung Said Besting Apple in Q1 Mobile Ad Performance

May 31, 2013

Adfonic-Top-Mobile-Devices-in-Q1-May2013Samsung mobile devices on the whole sported higher click-through rates than the iPhone in the US and UK during Q1, reversing a long-standing trend and marking a "highly significant" moment, per new data [pdf] from Adfonic. With a CTR index of 1.06 and an effective earnings for thousand impressions (eCPM) index of 1.08, Samsung passed Apple (1.01 and 0.98, respectively) in performance for the quarter. Apple retained its lead as the top manufacturer by share of ad impressions, though, with Samsung trailing. Read more »

Lack of Optimization Discourages Tablet Shoppers

May 31, 2013

TheFind-Top-Deterrents-Tablet-Shopping-May2013A recent survey from Kentico Software revealed that many smartphone and tablet owners won't return to websites not optimized for their devices. New data from TheFind shows another side to this problem. ┬áThe survey of tablet owners found that among those who say their tablet is not their preferred device for shopping online, a leading 40% said that's because they feel retailers' tablet applications and sites don't offer the same experience as their standard websites. The next most common answer? That the checkout process isn't always optimized on tablet devices, cited by 35%. Read more »

Top 10 Cable TV Engagement, Week of May 13-19, 2013

May 30, 2013

Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min,  Read More »

Top 10 Broadcast TV Engagement, Week of May 13-19, 2013

May 30, 2013

Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min,  Read More »

America’s Favorite Fast Food Chains, And Who’s Visiting Them

May 30, 2013

Placed-Top-10-QSRs-in-April-May2013A lot has changed in the past 5-10 years, but the endurance of McDonald's as an American fast food icon seems to have stayed firm. According to a new study [download page] from Placed, McDonald's was easily the most popular fast food chain in April of this year, with slightly more than half of Americans visiting one of its restaurants during the month. Back in 2008, McDonald's was rated Americans' favorite quick service restaurant (QSR), and that was for the 5th-year running. In this latest study, Placed finds Subway clearly in the second spot, visited by about 4 in 10 Americans during the month, followed by Starbucks (25%), Burger King (24.7%), and Wendy's (23.8%). A demographic analysis shows large discrepancies in preferences by ethnicity. Read more »

Mom’s the Primary Breadwinner in 4 of 10 Households With Kids

May 30, 2013

Pew-Breadwinner-Moms-2011-v-1960-May2013A new analysis of Census Data released by the Pew Research Center details a dramatic rise in the percentage of households with children that count the mother as the primary or sole source of family income. The study indicates [pdf] that the proportion of such households with the mother as primary or sole breadwinner has almost quadrupled in the past half-century or so, from 10.8% in 1960 to 40.4% in 2011. While the majority of those "breadwinner moms" are single mothers (63%), a significant 37% are married mothers who are pulling in more income than their spouses. An accompanying survey by Pew finds the public holds mixed feelings about this trend. Read more »

Social Media Marketing Increasingly Influencing – and Annoying – UK Users

May 30, 2013

YouGov-Influence-Social-Media-Marketing-on-UK-Users-May201323% of social media users in the UK have researched a product or service as a result of reading something on social media sites, according to a recent report from YouGov, representing a 6% point increase from a year earlier. Additionally, 13% have bought something as a result of reading something on a social media sites, up 7% points from the April 2012 survey. While that suggests that brands are more effectively engaging with social media users, their efforts are also proving to be a turn-off to some. Read more »