May 30, 2013 | Brand Metrics, CSR & Environmental, Non-Profit, Sponsorships
Consumers want to reward companies for their positive societal influences, according to the 2013 Cone Communications/Echo Global CSR Study. The vast majority of consumers around the world say that when companies engage in corporate social responsibility (CSR), they...May 30, 2013 | Digital, Mobile Phone, Retail & E-Commerce
78% of smartphone owners and 75% of tablet owners consider the “look and feel” of a company’s mobile website when considering whether or not to make a purchase from it, finds Kentico Software in new survey results. These consumers are quick to reward...May 29, 2013 | Entertainment & New Release Movies, Media & Entertainment
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.May 29, 2013 | Connected Device Comparisons, Digital, Email, Mobile Phone, Social Media
Americans spend about an hour each day on their smartphones (58 minutes to be exact), per data released by Experian Marketing Services’ Simmons Connect. But peel beyond that top layer of data and some interesting gaps emerge. Namely, the way in which iPhone and...May 29, 2013 | Analytics, Automated & MarTech, Brand Metrics, Customer Service & Experience, Data-driven, Digital, Personalization
Understanding the customer and improving the customer experience are high on the marketing agenda this year, according to IBM’s recently-released “State of Marketing” [download page] report. According to the study, acquiring new customers (42%),...