May 28, 2013 | Asia-Pacific, Global & Regional, Media & Entertainment, Paid Search, Social Media
ZenithOptimedia has released a list of the largest media companies around the world, ranked by media revenue, which it describes as “all revenues deriving from businesses that support advertising, not just the advertising revenue itself.” While only 4...May 28, 2013 | Digital, Media & Entertainment, Social Media, Television, Women
A new study from ShareThis examines the social sharing behaviors of 200,000 mothers aged 25-54 with children in the household. The analysis of their behavior across the 2.4 million sites in the ShareThis network over a 1-month period, which amounted to more than 1...May 28, 2013 | Food & Restaurants, Household Income, Mobile Phone, Out-of-Home, Radio, Retail & E-Commerce, Social Media, Television, Travel & Hospitality
3 in 4 American adults report having noticed billboard (static or digital), transit or street-level advertising in the past month, finds Arbitron in its 2013 “Out-of-Home Advertising Report,” and that rises to 84% among those who have driven or ridden in a...May 28, 2013 | Digital, Mobile Phone, Women, Youth & Gen X
An in-application survey of close to 800 girls aged 6-16 shows that this young demographic is very receptive to mobile advertising. 65% of the respondents said they’re likely to buy straight from a mobile ad if it offers them a means to do so, according to the...